Choosing the Right Words for Your Business Presentation

The words you choose can define the way your business is perceived, so it is best that you determine the quality of your statements to the message you want to impart. Doing so can help you make the best possible impression on your target audience, whether it be on a face-to-face meeting or a social media post online.

 

Context is Crucial

 

When creating your output, it is important to put the context in mind when drafting your text. A seminar, for instance, does not usually take well to conversational tones and street language. This scenario is also applicable when you are trying to introduce a new product to a walk-in customer. It would not do well to focus too much on the technical terms, but on the possible effects of using the product.

 

Think of the Semantics

 

One additional point to consider is the semantics of the word you want to use. Semantics, the study of the meaning of linguistic expressions, can let you isolate each term based on its connotation. For example, it is not enough to simply look for synonyms for terms such as ‘say’, as it has different levels of meaning, such as ‘whisper’, ‘mumble’, ‘mutter’, ‘pronounce’, ‘declare’, ‘shout’, ‘exclaim’, and many more.

 

Check the Vocabulary

 

Expanding your business vocabulary beyond the usual terms is therefore necessary, so you can convey your message effectively. This goes the same for the following common terms you might be using in your sales briefs and other presentation materials:

 

1. Cost and Quote

 

These two words have similar yet entirely different effects on the way they are perceived. With costs, clients might visualize the amount disappearing from their bank accounts, which can act like a ‘loss’ on their part. Try using words such as ‘investment’, which connotes a possibility of a successful risk.

 

Quote, on the other hand, is like a price tag that can seem premature for them, especially when they have just inquired about a certain service. A better word for this would be ‘proposal‘, which implies that you are giving room for negotiation on the rates.

 

 2. Fix and Proof

 

To fix something can mean repairing something that was broken. That is not a term that fits a campaign the best. Terms such as ‘improve‘ will have the better effect. This goes the same for ‘proof’, which can sound like ‘something to be edited’ or ‘evidence to a crime’. It can be better to say sending a ‘concept‘, in place for ‘proofs.’

 

 3. People and Customer

 

People is a big, general word that can pertain to anything, and customer seems someone who walked in to buy a certain product in a retail outlet. Choose terms that are more appropriate to the setting you’re in, such as ‘clients‘, ‘employees‘, or ‘supervisors‘. Narrowing the focus of the terms can lead your target audience to relate to your message.

 

Check Your Words Thoroughly

 

Reading out loud or having someone else read your draft can let you get a new perspective on your write-ups. Be sure to check them all, so you can convey what you want to say in a clear and straightforward manner. This leads to better understanding, which can generate more leads if you say your message right. 


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