October 3, 2016 Mary Christine Galang No Comments on Adobe’s New Marketing Campaign Puts Your Best Most Hated Stock Photos On Clothes
Adobe’s New Marketing Campaign Puts Your Best Most Hated Stock Photos On Clothes
The stock photo industry, as we can argue, serves a utilitarian purpose rather than an aesthetic one. It is more concerned on conveying a simple, direct message, rather than inspire multiple meanings from it. Ironically, most of them are conceptualized in ludicrous fashion, which seems to be overstated in its desire to get a simple point across the market.
It has been a running joke for many, but Adobe’s newest marketing campaign aims to use stock photography’s often absurd quality as a challenge to people to improve their creative process. You know what they say, if you want to make a statement, put it on a shirt.
The renowned computer software company aims to encourage creatives to maximize their workflow by optimizing the bland, yet essential component in the design, branding, and marketing processes. For this campaign, Adobe worked with advertising agency Abby Priest to highlight the Adobe Stock, which contains absolutely NOT outdated, royalty-free images that designers can integrate through the Adobe Creative Cloud for seamless preview within their designs and license them directly without having to close or switch browsers. The campaign, Adobe Stock Apparel, is a limited edition clothing line (unfortunately, not available to the public) that is targeted at enterprise customers, “highlighting the benefit of an uninterrupted workflow and generating awareness within the creative community.”
The clothing line features the most infamous, most notorious stock images in existence. It was printed on T-shirts and sweatshirts.
Check them out below: