Building and Designing a Website that Stands Out

Designing a good website from scratch is always a challenging endeavor. Quite a number of things have to be considered, that many websites find it hard to figure out the right elements to put together. Add to that the ever growing competition in the online world. With almost every business and every kind of information accessible through the internet today, how can you make sure your website stands out?

 

Here are the things to remember when building and designing a website that stands out. You generally have the freedom to create your website however you want and depending on your needs and purpose, but these tips can help you get a head start.

 

Security is a Priority

Making sure that your website is secure for visitors is one of the first things to prioritize when building a website. If you’re a website visitor, would you want to share any of your information if the website hasn’t guaranteed that your private information (including your IP address) is safe and won’t be used without my permission? Give visitors a peace of mind knowing that no viruses and hackers can access your website by using only trusted security tools.

 

Interface and Experience

Looks aren’t everything but it can make a good first impression and reel potential customers/viewers in. A simple structure with an appealing graphic layout should do the trick; nothing too overwhelming, though. The interface of a web page should help viewers focus on the most important parts and not call attention to the design itself. And good interface should also come with great user experience. Each click needs to redirect the page visitor to the correct page or a relevant area that satisfies the page visitor’s curiosity. Ensure that in a short time, your visitor can access the right page and is given the right information to reduce any possible frustration and possibly decrease your website’s bounce rate or the particular percentage of visitors who navigate away from your website just after viewing one page. A responsive website also accounts for great user experience. Make sure that your website is mobile-friendly and can adapt to any screen size.

 

High-Quality and Relevant Content

Only put high-quality content with enough information provided. High-quality content should have good grammar and spelling, search engine optimized, and has the right amount of targeted keywords. However, when using keywords, make sure to avoid overstuffing as it can reduce the organic feel of the content. If ever you’re unsure of what to include there are professional copywriters/content writers, available for assistance. Content should also have the right and just enough contact information. The last thing you want would be a customer or client who wants your services but doesn’t know how to get in touch with you. Then, utilize call to actions with your content as well. Call to action refers to sentences or phrases that encourage page visitors to “take action”, some examples could be: Sign up today, call us now, join our club today, etc.

 

Testing and Promotion

Take time on making sure your website has been tested enough to make sure there are no bugs. Lastly, spend time with content promotions since it would be pointless to work so hard towards your end goal just for your page to fall flat, not reaching enough people.

 

Bear in mind that along with these basic tips, don’t forget to add your own flair into the process, to add more identity to the website.

 

There is no definite recipe for success that applies to everyone but hopefully the pointers provided can help getting you to your end goal or at least help with getting you started. Another thing to help you get started is to get help from professionals. Our team at MicroCreatives can cater to your website’s design, content, and web development needs.


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