Do You Have These 4 Types of Projects in Your Design Portfolio?

When putting together a portfolio, do you just collect all your best work and arrange them to be presentable enough? But what if you have a lot of projects that you wanted to include? How do you choose which ones should make it to your portfolio?

 

For a design portfolio, it works to include one good project from every category or skill you have – photography, illustration, web design, typography, and whatnot – if you are proficient in more than one, to show potential clients and employers your versatility and style. More than that, regardless of your field of expertise in design, there are common elements that should be present in every design portfolio. Yup, you read that right. Even portfolios should be strategic and have to be “art directed” to perfectly capture what you can and love to do.

 

The Initial Impression

You can’t expect everyone who will look at your portfolio to go through everything. Just like any content, the opening should make a good impression to attract attention and make the audience want to stick around for more. The first project in your portfolio should achieve this goal. Choose a design project that’s guaranteed to start things out with a bang! It’s best to add a project that grabs attention and will ‘wow’ at first sight.

 

Minimalistic Style

Even the design that looks the simplest turns out to be more challenging to create. With all the restrictions in corporate work, it’s not easy to come up with something that’s minimalistic yet aesthetically pleasing. Designs for corporate and commercial use are often straightforward, clean and concise, and practical. Including this kind of project of your portfolio will reaffirm your capability to be creative while still following restraints and style guides.

 

Something Unconventional

Show off your wild side! Don’t hesitate to include one of your projects that are far out and quirky. It adds flair to your portfolio, making it stand out and memorable in an appealing way. Your edgy and alternative design pieces might not appear mainstream and corporate, but breaking from the norm is more effective than conforming and looking ordinary. By including a piece that’s a bit risky, this shows that you can handle even the quirkiest projects.

 

Reinforce that Great First Impression

Incorporate a striking final project that’s just as good as the first project in the portfolio. It’s important to leave a lasting impression so add a piece that’s possibly thought-provoking or at least good enough to be a conversation starter for clients and prospective employers.

 

For a strong example of an impressive portfolio, check out MicroCreative’s portfolio page. The team handles creative projects that cover design, development, copywriting, and animation.

 

What’s in your design portfolio? Do you have more tips to add for your fellow designers and artists? Let us know in the comments below!


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