Examples of Good and Bad Typography Logos

Logo should be easily recognizable and memorable enough to stick with the target audience. It’s a symbol that helps identify brands, organizations, and products. So, what makes for a good logo design, you ask? A logo should be unique and should imply some of the good points the company wants its target to know. Among the good points that can be seen through an effective logo design include: trust, standard and quality of service or products, loyalty, and ‘implied’ superiority (over other brands).

 

According to well-known designer Paul Rand, “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies.” We get it, it should help identify. Furthermore, you may want to share a little bit of your brand’s story through your logo. There’s no need to over-complicate the design. Even if it’s simple, if it works, it works. Take a look at some of the great and not so great logo examples provided below. Look at the good ones for inspiration, and the bad ones to know what not to do.

 

Good Examples

Logo machine – “Hungry”

Logo machine created the logo below for “Hungry”, a mobile platform that gets cooks and regular people who love food together through its food delivery service. According to Logo machine, “(the logo was made for) this app like Airbnb among the delivery foods, and we created simply and easy for understanding logo.”

 

hungry

Paulius Kairevicius – “Paint” Logotype

Paulius Kairevicius, an identity designer from Vilnius, Lithuania, made the ‘Paint’ logotype. According to Kairevicius, it seems there are similar concepts available online and although the idea has been executed in similar styles before he believes his version is different enough and is worth to be shared. Furthermore, since there are a lot of branding possibilities for the logo, the logo can be personalized as needed.

 

paint

Paulius Kairevicius – “Discount” Logotype

Along with the ‘Paint’ logotype, Kairevicius also designed the ‘Discount’ logotype. The logo features a similar feel and plays with typography and a simple design as the previous. One may look at the logo and think well, the percent symbol is on backwards! It was designed exactly how it is to make the symbol look like the letter ‘N’. There are no rules saying you can’t make small tweaks as such and as long as it works, no one will say it’s a bad move.

 

discount

Jonas – “Paper” and “Elektrik”

Other good logo examples are the Paper and Elektrik logotypes by Jonas of Berlin, Germany. Both logotypes follow an ongoing pattern of altering one letter of the word with a relevant image as seen below.

 

paper

elektrik

Bad Examples

After checking the good ones, let’s look at the bad ones. The following typography logo designs are unimaginative, don’t work, or just wrong. All examples fell short due to missteps in coloring, spacing, weighting, and overall design.

 

fork-spoon

premier

cobra

Don’t fall into a typography logo design trap! Get in touch with the design monsters of MicroCreatives today!

 

Reference: Branding Beard, Smashing Magazine


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