June 4, 2015 Camille Desipeda No Comments on Marketing with Mobile
Marketing with Mobile
The future is mobile, and it is now catching up with the present. One will see this in the profusion of mobile phones in different brands and sizes while on the public commute and the bags and hands of almost every other passerby on the street. It would be shame for businesses not to consider the possibilities and opportunities a mobile marketing campaign can bring.
Mobile is more than just using a basic mobile site with a responsive design that loads on all devices. One tool to think about using is a mobile application, which allows businesses to have some space on their target market’s immediate sphere – their mobile phone.
Speed is one of the most important playing fields of mobile applications. Instant gratification of their needs is important for customers. This makes it necessary for entrepreneurs to make their apps fast and useful. Allowing users to place orders and pay quickly raises the probability of more conversions. The app must also be easy to use, with only a minimum of widgets and tabs to choose from. This makes the process simpler to use and gives more chances for transactions.
A Line of Contact
An app on the customers’ phones allows business to maintain open communication with their target market. One can use the app for informing about sales and promotions, catalogue information, and other pieces of important news. Customers can also take it from here and enquire about specific items or post suggestions and complaints.
Social media, another online area where one can interact with target markets. Tinkering with the app should allow to post regular updates to the main news feed. This can promote engagement with the customers, as they can comment or share the posts they like.
A Running Start or a Learning Experience
Rolling out a campaign using a mobile app can be useful in gathering data on the online footprints of a target market. Using the data garnered from these media can enable entrepreneurs to anticipate future trends while improving their present performance.