Web Design: Color Choices To Avoid

At a first glance, a good and effective web design is largely based on the use of colors. It catches the attention of the visitor, while conveying a message in a manner that is easy on the eyes. At MicroCreatives, it is an integral responsibility of the web designer to use the appropriate color choices that complement the nature and content of the website, making it visually appealing.

 

As much as it is important to know which design principles to apply, same goes with which ones to avoid completely. Creative Market listed down color choices and/or combinations to reconsider when it comes to web design.

 

No to Pure Black (#000000)

 

Black is a very powerful color, but it is also overwhelming. The argument that it goes with everything is fallacious in the sense that in reality, it also goes with nothing. Also, even the use of black has textures and dimensions in it. Nothing is ever exactly and purely black. There are subtle colors that “fool” our eyes into thinking that they are black, but are really lighter shades of it. Therefore, if using a largely black color for the UI/UX, it is best to incorporate shades of grey into it.

 

shades of black

Use of Neon Colors

 

Neon colors, in theory, convey vibrancy, attractiveness, fun, and liveliness, but wrong or too much use of it can be downright irritating. They look much better when used in illustrations or embellishments on design, often to give emphasis, but avoid using them as user interface elements and text. Instead, use legible color contrasts.

 

use of neon colors on web design

Bright on Bright

 

Almost the same rationale behind the use of neon colors, using bright colors alongside bright (or even brighter) colors is a good recipe for migraine. Using several sharp, high contrast colors strains the eyes and makes it difficult to focus on the screen. Settle for minimalism in terms of balance. It is absolutely possible to use bright hues without overdoing it.

 

use of bright colors

It might appear that colors are such an easy, often dismissible element in design, but that is not really the case. In fact, it’s the opposite. Practice restraint, even though it’s tempting to try out many things. Ask yourself, “Is this necessary?” “Is it pleasant to look at?” and take it from there.


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