4 Tips for Using Text in Your Design
How many times have you opened a menu and, rather than scanning through the menu to figure out what to eat, notice instead how ugly the menu looks despite just being filled with text? Even worse, have you ever had to squint and linger at a certain item simply because you could not understand what’s written?
Many people don’t really pay attention to fonts; hence have no idea what they’re doing when faced with the decision of what font to use for presentations, banners, brochures, etc. For those who are only beginners in designing (or are looking for tips to jazz up a presentation or a design), here are a few easy tips to consider.
1. Avoid Default Fonts
Many fall into the trap of choosing generic default fonts. They’re safe. The problem is that they are boring and will make your text look just like any other. Default fonts include Times New Roman, Calibri, Arial, and Minion Pro. Also to be avoided are Comic sans (the universally most hated font), Trajan Pro, and Papyrus. Choosing these fonts mean say that you have no idea that there are other options.
2. Use Two Fonts
One font is okay, but two is better. Three is possible, but often too much, depending on the design. It would be best to use two fonts to keep the overall feel of your design interesting. Choose fonts that complement each other: ideally, you should use quirky and creative fonts for headings that exude a distinct mood or personality, and use a more basic, toned-down font for the body.
3. Pair off a sans serif Font with a Serif Font
A Serif font is a style of type with serifs, that is, the small lines at the ends of the characters, while a sans serif font is one without. Pairing these two together results in a classic combination that is easy to read and least likely to go wrong.
4. Consider the Mood and Character you want to Project
Make sure that the font styles you choose is appropriate for your purpose. For example, you wouldn’t use a tiny, overly fancy font for a child’s birthday invitation, and you would be unlikely to use Curlz for your business card.
In conclusion, stick to fonts that are easy to read but aren’t too bold. Also take into account letter spacing or tracking, as well as the font color, to unite the text and create an overall design that is pleasing to the eye.