November 1, 2018 John Comments Off on 5 Mind-Blowing Tips in Logo Design
5 Mind-Blowing Tips in Logo Design
We all know that a lot goes in creating a compelling logo. Ever so often, people mistook it as being easy and yet the process is totally a different story. Probably by now, you’ve Googled enough tips and pieces of advice on logo design and figuratively stored them in your pocket, ready to be picked whenever you’re in a creative crisis. As time goes by, technology brings new sets of advancements in helping us create logos, but it comes with an array of loopholes for us to deal with.
Situations like this aren’t new to us here at MicroCreatives. But as far as designing goes, there is always room for improvement. And in our case, why wait for issues to come in order to find a solution? In that light, let us share some simple yet effective tips on how you can create astounding logos, and how you can widen your creative mindset with no higher level of skill required.
Flip and reflect
Logos are built with many components such as shapes that are supposed to be distinct, simple, and easy for the eye to recognize. The irony of it, making one isn’t easy and simple as it looks. Test your design concept by flipping your design. Seeing your logo reflected in a mirror image helps you break and distinguish your design bit by bit.
Especially when you create a wordmark or logotype design, putting your wordmark design in reverse challenges your mind and makes you see more of the shape than the letters. Your mind can fool you by perceiving that the words and letters are legible and the same. But flipping it around gives you a different perspective, which makes you focus on its shape. This tip will help you see if everything flows in balance, each letter has a proper turning point to the next, and makes it easy to spot the places that need adjusting.
Emphasize negative space
Dissect your design to the smallest scale and up to the widest it can by zooming in and out. With that, we can see how a logo can be viewed in different sizes, which leads us to the one element a designer tends to forget – the amount of negative space to be used.
Having a good amount of negative space can highlight other elements of your logo and guide the eyes to where they should look. Some logos, such as an app icon, is viewed fairly small in a screen, which makes some of the design details dreary. Looking at your logo design on a massive scale, a large negative space can be overwhelming, but looking at it smaller than a size of a penny can be a different view. Taking advantage of negative space and using it creatively is a good design experimentation and assures you your design can be seen and recognized even on a miniature scale. You’ll be surprised at how a single adjustment can make a difference in a far-off view.
Use geometric shapes
An easy way to have a clean and sharp logo is using geometric shapes. Geometric shapes are easy to utilize because of their precise and accurate measurements. Logos such as those of Pepsi and Twitter, even those of ancient art and architecture like the Mona Lisa and the Pyramids of Giza are well-defined thanks to the help of the Golden Ratio. Sparing you the lecture of that mathematical ratio, you can still achieve the same effect by using geometric shapes.
When creating a vector in Illustrator, use the shape tool to add and delete shapes to create an image. Piling circles and shapes can help you make a geometrically proportional and harmonious design. Though it doesn’t suit every logo design task, having the chance to operate with it will give you great use out of your design software and produce a conspicuous design.
50 logos, one concept
Challenge yourself by coming up with 50 logo designs following a single concept within an hour. It is a great first step to let out all of your ideas minus the inhibitions. The joy of doing this advice is that it is under a certain time frame, thus, keeping you from being attached to one idea and thinking of ways to procrastinate.
This tip expands your choices for creative decision-making and helps you narrow it down by showing you what works and what doesn’t. It provides a safe avenue for accidents to happen, which may result in you coming up with new ideas or things to take in consideration in the future.
Change your surrounding
Sometimes a change in setup can spark new ideas and make us more productive. Working in same places like the office or your studio can put you in a design rut.
To avoid creative stagnation, taking a quick stroll in the park or a drink in a coffee shop and working there can help increase your productivity. Putting yourself in a different location takes away your safety mindset brought to you by your usual working places. Exploring new places to design can help you clear your head and be a keener observant, which makes you receptive to new information.
On to the next step…
Tips and pieces of advice are subjective words formulated to help others. These inputs are made through applications and tests. You will never know if it works until you actually do it. Hopefully, these tips will help you in your next logo design and much like our previous articles can save you when the rainy day comes.
Need a logo for your brand? MicroCreatives got your back. With our creative team of graphic designers, animators, web developers, and copywriters, we’re sure to offer you more than just a logo. Contact us and let’s talk about your project.