5-Step Process to Creating a Logo Design
Creating a logo for a company is no easy task. Sure the logos we see now SEEM simple, but a lot of thought goes into it. In fact, all the little details in existing logos are there for a reason. When you’re asked to come up with a logo, you are essentially asked to create a tiny but very powerful representative of the company. Don’t be overwhelmed: here are a few steps to creating effective logos.
1. Know What the Logo is For
You start off with a blank sheet of paper. Then you try to figure out what kind of company your client is and how they want to be represented. For example, you wouldn’t make a logo with a burger in it if the client is in the production of plastic. That just doesn’t make sense. Before trying to make something refined, throw in a bunch of ideas first and choose the ones you want to hone down.
2. Do Your Research
Check the logos of your client’s competitors to see how they look, and to avoid making anything that looks very similar to it. However, it is also a good way to get the overall feel or what the ‘norm’ is in the industry.
3. Take Into Account Your Client’s Request
Of course, your client will have a say in what the design should look like. It’s their company after all. Take these as suggestions and as guides to what your final output should be like.
4. Color Study
People interpret different colors, well, differently. There’s such a thing called psychology of color, and it is applied in logo design. For example, green is often associated with growth and peacefulness, hence why it is often used for companies associated with health and lifestyle. Yellow shows warmth and optimism, which is why it is used by companies such as McDonald’s, Best Buy, Shell, Subway, and so on. Grey signifies balance; red is bold and exciting; orange is cheerful and friendly; and so on and so forth. Know what specific emotion you want your target audience to feel, and go with the color associated with that.
5. Start Designing Your Logo
Only now that you have a few ideas of what the design should be and what color to use should you finally start making your logo. Choose from one of your top choices in step #1 and try to refine it until you get the best logo you could possibly get out of that idea. If you’re not so much into it, try another one until you find the perfect fit.
Keep in mind that the logo is not for you, but for the client and, most importantly, for the consumers. While you may want to include your own style, the preference of the client and what will be more attractive to the customers or potential customers is what’s important.