5 Tips That Will Turn Copywriters From Good to Brilliant
GENIUS copies stick to you like glue. Think of taglines that virtually everyone in the normal world knows. “I’m Loving It” is one example. Can you name the company that uses that tagline? I’m sure you can. Though we live in a highly visual world, we still rely on words. That’s why it’s crucial to choose the right words and make the right statements.
Copywriters are the brilliant folks who write things with the goal of selling a product, service, or idea. They can write for just about any medium, whether for an ad, a blog, brochure, or web page.
Do you want to be a copywriter? Or are you looking for ways to improve your writing skills? Read the following tips.
Know Your Audience
Being a copywriter sometimes means writing for people who don’t belong in the same background as you do. Know your audience and learn to tickle their fancy. Read things from authors of different nationalities. Travel. Discover.
Sometimes, you may think you already know your audience because you’ve seen films or you’ve read things about them. But be careful. Don’t fall into the trouble of stereotyping—not all women like glitter.
Be Interested in Literally Everything
Space Travel. Paint Ball. Furniture. Funeral Homes. Make-up. Not interested? Get interested. Expect to write about anything under the sun (and even things that the sun can’t touch). Soak up as much info as you can in your free time so that your mind won’t be such an empty canvas when you’re asked to write about things as weird as snakeheads.
Learn to Speed Read
It’s a valuable skill. You’ll have to do tons and tons of research, so make sure you can inhale information and retain a good amount of it.
Revising isn’t fun, especially if you worked so hard on your first draft. Seeing your work get bashed is like getting punched in the gut. But it is just a draft and it’s something you just have to do, like brushing your teeth. You don’t like it, but you don’t want your breath to smell, right?
The best writers are the ones who are most heartless in revising. Don’t be too attached to your words—they’re not your lover.
Furthermore, don’t delete any of the revision points your clients or your editors give you. The comments will help you make sure you don’t make the same mistakes next time.
Schedule and Organize
This doesn’t really need to be stated because it’s obvious. But because it’s extremely important, it will go on this list anyway. Schedule your writing hours. Come up with little deadlines that will tell you when you have to be finished with different parts of whatever you’re writing. Stick to it.