6 Tips on Choosing the Right Web Design Outsourcing Partner
Developments in technology allow users to view the world at their fingertips. In 2016, it was reported that there are 2.1 billion smartphone users and the growth is expected to surpass a five billion mark by 2019. Devices such as smartphones, tablets, and laptops make daily errands for people smooth and easy. The convenience that the evolution of smartphones and the internet brings pushes many businesses and brands to go online to expand their reach and become easily accessible.
Just like any part of business development and marketing, setting up a website requires the right skills and resources to make the final output effective. Good thing this kind of project can now be outsourced. Creative agencies are one-stop-shops where you can outsource different kinds of creative projects to help boost your presence and add value to your business. From web design and web development to the content in the website, creative agencies will take the fuss out of building a website.
How do you choose the best out of the pool of web design outsourcing companies out there? What are the things to consider and how can you spot the perfect candidate? To help you get started, here are six tips on finding the right web design outsourcing partner.
Know the Industry
It is never wise to venture into something without researching about it first. This is not just about gathering knowledge on creative outsourcing, but on your own industry as well. Do a market research and get to know more about your competitors and how their websites are performing.
Based on data you have gathered, analyze your business’s strengths, weaknesses, opportunities, and threats. This will help you identify what your business lacks or needs to improve in terms of web design. Then, when you research about the creative outsourcing industry, knowing what you need lets you know the outsourcing options you need to look for, as well as the prospective creative agencies that should be on your choices.
Identify What to Outsource
More on knowing what your business needs; in this case, web design. Do you need to build a website from scratch, refresh your existing website, or make a complete overhaul of the web design? Will you be using a CMS, such as WordPress, and would like to choose from a range templates or would like to have a custom theme?
With these kinds of questions in mind, you’ll then know that you need to find the creative outsourcing agencies that offer these kinds of web design services.
Review the Agency
Time and experience can really hone one’s skills. Check your potential outsourcing partner’s portfolio, past projects, and previous clients. Get to know if the things they do match the vision you have for your website.
The world is moving fast and changing abruptly; you should consider that your outsourcing partner in web design can easily adapt to these changes and direct you to choices that will benefit your brand and customers. The design agency that you should choose should have what your brand needs and is capable of building effective digital platforms for what your brand aims to communicate.
Knowing what your web design outsourcing partner can do can assure you that you are making the right decision.
Check the Quality
Getting attention isn’t enough; your website should also contain things that will be valuable to your audience. Your website should be engaging at the same time practical for you and the one who visits it.
A disorganized and a lousy website can push away potential customers and might give your brand a bad rep. It should be free of misspelled words, bad grammar, irrelevant content, and unnecessary features. Quality should also be a priority when getting to know your outsourcing partner and when checking their previous works.
Set a Budget
This is probably the most important thing you need to consider – your budget. Setting a budget narrows down your options. How much you are willing to spend will determine what the result would be. Would you go for a creative agency that offers cheap services and a quick turnaround time and produces generic work? Or would you go for an agency that gives their undivided attention to your project, proposes a realistic timeline and reasonable cost, and gives you a custom-fit solution that assures a higher return on investment for you?
Yes, expertise and an above-standard design come with a high price, but there are design agencies that could provide good services at a decent cost. With proper research, you may find deals that will work for you. It’s more efficient and cost-effective to have a quality website from the start than to have something that is just okay and would need improvement every now and then. Be cautious of the things the design agency of your choice provides. The worst thing that could happen is to blow up your budget and not get what you need.
Get a Quote
Once you have narrowed down your choices of creative outsourcing agencies, start sending them a message to request a quote. State all the details of your requirements to receive an almost accurate estimate of the cost and turnaround time.
If you want to give it a shot, feel free to contact MicroCreatives. We offer graphic design for print and digital, web development, copywriting, and animation and motion graphics to cover all your creative needs.
When you request a quote from us, we will help you identify the specific details of your requirements by providing you a creative brief. Fill it out with your requirements and scope of work. From it, we will base our proposal that includes the estimates of the timeline and costs. We also provide a flexible pricing setup.