January 18, 2014 admin No Comments on 7 Important Questions Successful Web Designers Always Ask Their Clients
7 Important Questions Successful Web Designers Always Ask Their Clients
Every website designer designing a website needs to have a clear idea of what their clients want. A full grasp of what the clients expect is important to achieve the best results with your finished product. Website designers can’t predict what clients want without collaborating on what they want for their websites. Successful designers have the initiative to ask specific questions that fledgling designers might sometimes forget. The answers to these questions help website designers create successful and results-driven websites.
John Siebert, President and CEO of TranquilBlue, lists the 7 questions that successful website designers always ask their clients:
- What are your business goals, what is your mission, and what are the values you swear by?
This question regarding the client’s business goals helps website designers get a clearer picture of what the client’s business is all about, and the plans your client has for his business. By asking about your client’s business goals, you get an idea of where the client plans to take his business after several years. Besides developing financially, what are his other goals? Is it respectability, accessing new markets, cementing the loyalty of current customer base or another goal entirely?
When it comes to values, keep in mind the work ethic driving his business,and what the client wants for his brand. Regarding the mission of the business, you should figure out what your client’s concrete purpose for his business is.
- Do you want your website to achieve the same goals and exude the same values?
Their website presents the online identity of your client’s business- most of the time clients want their websites to embody the same values and goals as their business. However, sometimes a client will choose to practice a shift in perception regarding their business. Some clients want to update their old businesses to reach younger audiences; others will want to give their business more credibility, some clients will also want to rebrand their business. When you ask this question, you get closer to determining the client’s aims for their website.
- Who do you want the website to target/ who is your target customer?
The website will aim to reach a target audience comprised of potential customers for your client’s business. What you need to figure out is who they are- such as their age group, their hobbies and preferences, and their financial bracket. Why will the client’s target audience choose their products/services? Do they have a specific target audience or do they want to connect with a broader audience?
The effectiveness of any website relies on how well it serves the needs of its target audience. Remember that to cater to the needs of your target audience, you need to know the demographic attributes of your target audience. Your client is the perfect person to ask about their target audience.
- How will you measure your website’s success?
What will your client use to measure the success or failure of their website? This is a significant question- it factors into the designing decisions you will make. Should your client will measure website success by how many people ask for quotes about their services, provide calls-to-action buttons that will encourage people to ask for a quote. If the client plans to use revenue generation to measure website profitability, ensure that your design encourages visitors to purchase the product or service sold by the client’s business.
- Do you have any design preferences?
A hands-on client will have own ideas regarding how his website will look, along with the vibes it will give off. These kinds of clients are helpful because they know what they want. The “confused” clients are another story. They have no clear ideas for the final look of their websites, but they will want to follow current trends. They will tell you to follow a flat web design, combine retro elements, and make sure that it follows a minimalist web design, among other things.
Asking this question helps you get a clearer look at what they want for their website, along with helping them understand why some things will not work for them. Take time to explain to certain clients why a specific design approach will work well for his project, and why some other components will not. You and the client both need to be on the same page- it won’t do to have problems when you are almost done with the project.
- What is the website USP you wish to project?
Some websites are popular thanks to their solid, applicable, and trustworthy; some are always up-to-date when it comes to news stories about certain niches, while other will always guarantee that they will deliver the best services in a niche. All websites need a USP- this Unique Selling Proposition is the reason for visitors who look at websites. Website designers don’t decide a site’s USP- that is up to the client. Before starting on a website’s design, get to know your client’s USP- then help them achieve it.
- How often do you want me to apprise you of project progress?
Some clients will want daily updates regarding their project status. While not exactly a negative thing, it might be stressful if you are unprepared when the client checks up on you. Don’t forget to ask this question; clarifying this component makes sure that your client is always updated about the status of his project.
These seven questions will always help you get to know your clients- it will also provide you with a clear idea of what they expect from you as a website designer. Asking them will help you meet their expectations, a sure guarantee for pleased clients.