7 Tips in Choosing the Best Web Font

As a good web designer, you know that the elements of a good website involve the right color scheme, a user-friendly and responsive navigation, and effective call-to-action, among many other factors. And of course, the one thing that these elements share and that will complete the overall effectivity of the web design is the right font.

 

The best fonts for web design are those that make the text legible but do not attract attention to the font itself. Yes, certain words, such as the call-to-action, need to stand out, but the attention should be directed to the message and not to the font used.

 

Font selection is probably one of the trickiest parts of the web design process. Sometimes, the smallest details are the ones that could really throw off a design. This is not new to us here at MicroCreatives. To help you out in choosing the best web font for your website, we’ll be sharing with you some tips to keep in mind. And who knows, maybe just a change in font style will elevate your design to something more functional and interesting.

 

  1. Know Your Brand

    A good design is when you see the life and soul of the brand down to its smallest component. Fonts that reflect the personality of your brand will resonate better with your visitors. Think of what your brand is offering and the kind of feeling it projects. Whether it represents a fun and youthful vibe or a more corporate and professional look, knowing your brand’s personality can help you narrow down your choices and can set you up on the right track.

     

    Also, confirm the purpose of each font. From CTAs to infographics and blog post, figuring out the right font to use is necessary for each content has a different purpose and design. The web design should not only transmit the message effectively but also serve its purpose visually. So, assessing the brand’s persona, followers, and content is the important first step you need to take in finding a font fit for your website.

  2. Choose Web-Safe Fonts

    Before choosing fonts that look best with the web design and fit your brand, you must first know if those fonts are web safe. Web-safe fonts are those that are most likely pre-installed on most operating systems. When you don’t use a web safe font, the browser will select an alternative. The last thing you want is to use a font that is not compatible with your visitors’ systems and your content to end up being illegible and unattractive. Standard web safe fonts include Arial, Helvetica, Times New Roman, Courier, Verdana, and Georgia. For more web safe font options, Google Fonts is a free tool you can use; you can even see here the typical font pairings that work well with each other.

  3. Explore Your Options

    Like Google Fonts, Font Pair help will help you mix and match fonts that will let you see what works best with each other. Typekit is a site that recommends options for paragraphs and headings. If you’re not that much of an explorer for combinations but still want that diverse look, then choose a font from the same family. This a good way to maintain consistency despite the variation.

  4. Rank by Importance

    It is not new for web designers to have a bunch of preferences when it comes to fonts for their designs. Who can blame them, with a great number of good choices, how could you settle for just one? However, make sure to limit the variation to three different fonts. Finding it hard to scale down? Let’s put it in a way similar to choosing a color palette. First, identify the primary color, then the secondary color to build around it, and last, the accent color.

     

    That mindset can be applied to your plan for the typography:

    1. First, the primary font. This is used for special elements like the headers and titles. Check if the font matches your brand’s logo. Usually, if the logo has text or a logotype, then that is the primary font and should be used prominently in the design.
    2. The secondary font is for the meaty part of your website. From descriptions to articles’ body text, the font that will be used should be pleasant to the eye and a good contrast yet compliments the primary font.
    3. Lastly, the accent font. This font is for special purposes. CTAs and landing pages are good avenues for this font as it is impactful and stands out.
  5. Consider Loading Speed

    Check how the font influences your website’s loading time. We want to create a better user experience for our online visitors, that is why we choose great fonts for them. But if it’s affecting your website’s speed, then we might need to find better alternatives.

  6. Run a Test

    Make sure to inspect all the characters the fonts provide. Some fonts don’t offer numerical characters and others aren’t designed for special symbols. See how they look like in different typographical emphasis, their tracking and kerning, and readability.

    Testing out your chosen fonts eliminates the chance of having future problems in design, especially when you’re purchasing a font. You want a font to be worthy of every penny you disburse.

  7. Take Your Time

    The World Wide Web might move at the speed of light, but remember that perfection or at least products that work effectively take time to create. Take small breaths in choosing your web fonts. It can sometimes be overwhelming to have a multitude of choices and we sometimes end up settling for the things we thought were good.

    Contemplate on your design and font, verify how the two work side by side and the font’s relevance to the brand. Both the technical and creative processes require an ample amount of time. After all, beauty can be found even to the smallest of detail. And sometimes, the tiniest one can be the most rewarding of all.