[Infographic] The Best UX and SEO Practices for Your Multimedia Content

 

No marketer creates content just for the heck of it. In fact, 72% of marketers believe in the power of relevant content creation for their search engine optimization (SEO) campaigns.

 

Content marketing’s end goal is to attract and retain target audience to drive positive customer response or action consequently. It means your content must be visible to your market for them to use and share with their networks. Otherwise, your efforts turn into a complete waste.

 

Your digital content may come in various formats like blogs, e-books, infographics, audio (podcast), and videos (tutorials). You could use different optimization strategies for each type of content to ensure it is easily searched and consumed by users.

 

Here’s a rundown of the best practices to help you optimize your multimedia content for SEO and pleasant user experience:

 

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Pictures

Content that includes pictures or images can drive higher engagement with your audience. As they say, a picture is worth a thousand words.

 

To optimize your images, you need to be careful with image selection – the more relevant and original your images are, the better.

 

Make sure you give proper attribution for images with usage requirements. Save them either in PNG, JPEG, or GIF to make it easy for search engines to index your images. Then, use your target keywords in the title or alt text – any word or phrase that can be inserted as an attribute in your Hypertext Markup Language (HTML) document.

 

Last but not least, mobile users would greatly benefit if you used images with a small file size so that they’ll load faster on their device.

 

Infographics

Infographics are image-based content that often get shared because of their readability. Since Google cannot crawl the information within them, the workaround is to add a text introduction with proper keywords, so the page becomes crawlable on search engines. Usage of keywords in your metadata is also helpful in search optimization.

 

You can also encourage your readers to share your content by providing an embedded HTML version of the infographic upon posting.

 

And since infographics are research-heavy, be sure to indicate the sources you used in your infographic.

 

Videos

Video may be the most impactful content that should be part of your content strategy. Statistics say 43% of people tend to prefer video content, not to mention 51.9% of marketers credit videos with the highest return on investment among their content marketing campaigns.

 

To leverage this type of content, pay attention to the file format in which to save your videos. YouTube, for example, prefers the MP4 format since it shows good video quality and makes an ideal file size.

 

When uploading your video to YouTube, place your brand name or a link to your website towards the end of the video to increase your website’s visibility. Also, don’t forget to optimize your video with keywords in the title, description, and tags. Embed it on your website, create a transcript, and use subtitles for better user experience.

 

Tutorials and Animations

Consumers find so much value for tutorials and animations because they are fun to watch. Unfortunately, businesses have a misconception that multimedia services are expensive, so not all of them are making full use of this strategy.

 

These types of content are best done in simple formats. As an example, you could advertise your business, product, or service in an animated video using figures or photo montages. Likewise, videos should be brief enough to send your message and match the short attention span of your viewers.

 

If you’re creating how-to guides or step-by-step tutorials, add attention-grabbing video thumbnails to give your audience a quick preview of your video.

 

A slow-loading video – no more than three seconds is your benchmark – isn’t going to help you attract users, so be sure your videos are optimized for load time.

 

E-books/Whitepapers

Whitepapers help you get quality leads because of its high-value content and longer shelf life for your target market. They also help establish your credibility by proposing a solution to problems common in your niche market or industry.

 

E-books may run from 10 pages to hundreds more, so paginating may prove to be beneficial for readers. Take note, though, that text that loads on an unnumbered page may not be indexed by search engines, so you might miss out on certain keywords that you’re aiming to rank for.

 

Your long-form content also has higher chances of being downloaded if you have clear and prominent CTAs displayed along with it.

 

Keyword stuffing within the content is a no-no, but you could write a keyword-rich executive summary instead. You can also repurpose your content as you could take excerpts from your e-books or whitepapers and recreate it in other content formats – infographic, SlideShare, and even short videos.

 

Podcasts

Podcasts have become a popular way to consume digested content. This type of content is perfect for people on the go – whether they want to stream music, learn new skills, listen to their favorite show or news, or play an audiobook.

 

Just like other content types, you need to supply relevant keywords in your podcast’s file name, audio transcript, and other meta description elements for SEO.

 

Make sure that each episode contains a unique title and description to set the right expectations for users.

 

Multimedia content can be profitable for your business. It lets you build a relationship with more audiences, which means better performance for your SEO efforts, too. Therefore, you need a sound strategy to bring about UX, SEO, and content expertise, similar to what MicroCreatives offers.

 

MicroCreatives’ content creation, multimedia, and website creation services provide your business the best solutions for your digital marketing requirements, so you always have an engaged user base all throughout their customer journey.

 

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