Blogging For Your Product

Thinking of launching your own company or product? Nowadays, the launch doesn’t only require print or tv as media, the internet is also a main factor. Blog your way to greatness!

What is blogging? The term blogging is a word referring to the action by a person, when they make a post to a web log or a blog. And then naturally, a blog is a journal, diary or a personal website that is kept on the internet and updated frequently by a person.


Blogging for your product image


Steps to create an engaging blog for your product:

1. Create an outline for your blog and your product. As you make an outline or soft goals for what the product is lets you change and tweak what you’re offering based on feedback.


2. Find your writing voice. This could be the first time you’ve written publicly, and its something that could be hard to do. You just have to write more. Every time you write even most of it seems like garbage, is an exercise which lets you figure out how to express what you want to say through writing. It just means that the more you write the easier the task becomes.


3. Insert stories through your writing that will engage reader interest. Share your stories of success, how the product was developed, share your knowledge and be the expert in whatever niche your product exists in. Share thoughts in a way that even non-experts will understand.


4. Find your specific audience. Since no product is ever made for everyone, find the certain type of person that will reap a large amount of benefit from the product you’re offering. As with anything that is just starting, your blog will not have that many readers. Figure out where readers currently spend their time and meet them there, this may include high activity websites such as messaging communities like Facebook groups, Google+ Communities, and comment threads on industry articles.


5. Intrigue readers with a little mystery. When done right, teasing increases interest. Show what you’re currently working on before it’s even ready. Just letting your audience know what they’ll be getting increases the desire to get it as soon as it’s ready.


6. Show them what you’ve got. Tell your audience why they should get into buying, reading or signing up for your product. Give valid reasons and show concrete benefits. People will do what you want them to do by making the pitch about what you’d like the to do. Learn how to ask for something through a way which lets you promote your next product or soft sell more of what you’ve made.


7. Attain brand consistency. Have a unified voice for your product and your company. Using a consistent voice, language or even the terms used lets your page seem like it was written by the same person (even though we all know it’s not), giving people a clear idea of what your brand stands for.


8. Get up and go! Start now. It’s good to learn from other but nothing teaches better than experience. Experiment, observe what worked well with others, bend a few rules, and find the voice that changes the direction for the better. YOU make the calls, focus on your core.


Good luck out there!