Casual Staffing: Writers and Designers Right When You Need Them

The concept of temporary or casual staffing was first introduced in 1946 by William Russell Kelly. Popularly known as the “Kelly Girls”, these temporary employees provided clerical and secretarial work. Since then, the demand for casual staff has increased over the years. It addresses several business needs such as fluctuating production, rapidly expanding businesses, and projects requiring a specialized skill set on a limited amount of time.


Creative outsourcing agencies and businesses greatly profit in this business model, wherein services that vary from strategic marketing campaigns to technical work that have a definite period can hire employees for a specified field, scope, and time frame. Sure, like other employment or recruitment processes, there are flaws to this method, but the positive implications and benefits far outweigh the negative.


Writers and designers do not have a fixed approach or formula when it comes to the nature of their work. Each project is unique. For writers, there’s a limitless amount of subjects to write and research about – and that’s just one of many things. Similarly, designers apply their knowledge and skill as the project, theme, and the client demands. The output required from both writers and designers are not measured by an exact science, unlike other disciplines. That is why for your writing and design projects, hiring a casual staff from creative outsourcing companies like MicroCreatives can give you a number of benefits, from getting the particular expertise that you need to saving overhead costs.


The following are some of the benefits of hiring casual staff:

  • Focus. It is a no-brainer. Hiring dedicated staff means that a project will receive a full, undivided attention and therefore, are more likely to be finished ahead the schedule and communication is direct and specific to the project on hand.
  • Availability. Whenever the critical need for a writer or designer arises, a casual staff can fill in as soon as possible, provided that he or she meets the requirements for the job, but eliminating the time-consuming, traditional process of recruitment.
  • Cost. Unlike permanent employees, the same benefits and other types of compensation do not apply to casual staff due to the limited amount of time he or she will be rendering work. It could be a few days, a week, or even a project-based kind of job that need manpower within a short-term period.
  • Productivity. An extensive study conducted by Vox that involved labor markets between 1985 and 2008 cited that economists found that employment increased, as well as the GDP per employed person, following the deregulation that allowed for more temporary employment. It means that dedicated employees, in fact, are highly productive and more efficient in delivering their work.
  • Specialized skillset. Writers and designers who are highly skilled in their craft are able to render their services simultaneously and can be available for temporary jobs just as much as any other professionals are.
  • Possibility of full-time employment. Sometimes, the best employees can come from unexpected circumstances. A casual employee who performs well and above average can be a permanent employee.

MicroCreatives, as a full-service creative outsourcing agency, has a team of skilled writers and designers, along with web developers and animators, specialized to fulfill different temporary or seasonal creative requirements like copywriting and creative writing, and web design and graphic design for print and digital assets. You will never go wrong in outsourcing your creative and production process as it allows you to focus more on your business and gives you a peace of mind that your corporate branding and identity is in good hands.