October 8, 2019 Anna No Comments on Debranding and Subtle, Wordless Logos
Debranding and Subtle, Wordless Logos
Have you ever noticed how companies are slowly shifting to simpler and more subtle branding? Part of the ever-changing trends in the advertising industry is the idea of debranding. For the past years, a number of companies, from large to small ones, have steered away from eye-catching and boldly lettered ones to minimalist and thought-provoking branding. But is this change really doing companies more good than harm?
According to Forbes, rather than the overwhelming and loud branding that companies used to have, the current trend of having minimalist ones has helped the general public to have a wider understanding of the brands, which in turn helps in preventing the creation of contradicting ideas about it. Dropping the words from their logos did not only emphasize the influence that the companies had, but it also strengthened their mark in the minds of the people.
Debranding has put more emphasis on what companies stand for outside their interest to generate high sales. This trend has made it possible for companies to become closer to the public by creating a genuine connection between their product and the consumer’s everyday life. Projecting an image that does not show the product as less than a need makes the company’s attempt to easily market their good is established alongside the generation of a connection. Much like how McDonald’s continues to be regarded as a favorite place to dine in after the company dropped its name from the logo and retained only the arches, debranding does not do companies harm, rather, it cements the mark that it has long made in the life of its consumers.
The trend has also made companies show off what their products are really made of. In an era where people are more interested in the quality of the products, the loud statements that branding offers are no longer as effective as having a product that perfectly serves its purpose. Nike, being the first of many large companies to drop its name on its logo, proved that having the “swoosh” on is enough to identify a product to be Nike, a trusted sports brand that offers quality products greatly recognized by the public.
With gimmicks that move the spotlight from the company’s image to the product’s capabilities, the trend of debranding has effectively made an attempt to make them more personal and approachable. The story of Coca-Cola’s ‘Share-a-Coke’ campaign is one of the many success stories of debranding. But other than the massive success of Coca-Cola, the story of Nutella being a favorite spread has also made a bold connection with its consumers over the years. The launch of personalized jars showcased the company’s attempt to make it become a staple on every home’s dining table. With the company highlighting on the chance to make the consumers “own” the brand with their names printed on the jars, a courageous and successful move to forge a connection was made.
With people deviating from products that create too much ploy, companies have adapted and moved along with the trend of focusing on the products’ ability to connect with its consumers. The idea of creating a story and forging a connection that promotes the importance of the product in the day to day life of a person is proven to be more effective than the once loud and overwhelming gimmicks that companies used to deploy for their presence in the market. The risk that these companies are taking with this bold change is therefore proven to yield great results.
If you’re meaning to make a courageous move for your company today, reach out to MicroCreatives and have your branding improved.