October 31, 2019 admin Comments Off on [Infographic] How to Design Business Cards that Build Your Brand Identity
[Infographic] How to Design Business Cards that Build Your Brand Identity
Even in the digital age, business cards play an effective role in the growth and success of any venture. A business card design that is well thought of can evoke emotions and build connections between you and your market. By communicating your brand’s message, personality, and values, business cards give your potential clients the impression that you’re a partner they can trust.
A business card’s impactful design raises awareness of a brand’s identity. It’s a marketing resource with high potential returns – statistics show that it only takes about 2,000 business cards to increase a company’s sales by nearly 3%. But with thousands of business cards handed out every day, the challenge for businesses is to come up with something that stands out.
The infographic below illustrates the basic parts and elements of a business card to successfully fortify your brand identity and effectively boost brand awareness and recall.
Parts of a Business Card
Business cards do more than present your organization’s contact details on paper. When effectively designed, business cards let you make the most out of that first opportunity to make a strong, positive impression on your potential clients.
An effective business card has three critical parts, the business logo, business information, and the graphics.
A solid logo can quickly grab recipients’ attention and communicate a company’s core values uniquely. If designed well, your business logo has the power to make a good first impression and help your company stand out from the competition.
Your logo is the foundation of your brand identity. Colors, fonts, symbols, and shapes in a professional logo can convey your brand attributes and personality in a straightforward yet striking way. It triggers positive recall about your brand in a way that the name of your company alone might not.
Business Card Information
It goes without saying that your business information is the most important part of a business card. Below is a checklist of the information that you should include in your business card.
Name – The name of the person whom potential clients can contact for inquiries for a more personal touch.
Company name – The name of the business can either be written out in text form or can be displayed prominently in the logo.
Job title – The position of the contact person that lets people know what he or she does.
Phone number – Multiple phone numbers should be labeled and may include the toll-free number, local number, direct line, and fax.
Email – A professional email account created specifically for fielding business card inquiries.
Website URL– A link to your company’s about page, blog, video, or online profile that is short and easy to remember.
Social media – One social media profile to help fuel digital traffic to your company’s online presence.
Address – This should be included if your company has a physical store or office.
Tagline/Slogan – A catchy 1-2 sentence description or call to action that adds brand personality.
Additional graphics can help you show off your brand personality. It fills those empty spaces with colors and elements that attract the client’s eye. The imagery you choose should complement your overall layout. Remember to observe these graphic design principles when adding icons and symbols:
Emphasis – Place elements on your card in a way that they stand out and catch the viewer’s attention, but don’t obstruct the essential information.
Balance and alignment – Distribute elements evenly throughout the design to give it form and stability, making it more professional and attractive.
Hierarchy – This refers to the flow of elements of your design. Observe hierarchy to make sure your clients focus on your most important message.
Proportion – Be mindful of proportion. This is the relationship or ratio of two or more elements in a design and how they compare to one another with respect to size, color, quantity, and degree.
Contrast – Contrast happens when two design elements are in opposition to each other to add emphasis and make the text more readable.
Movement – Effectively directing the viewer’s eyes along lines, edges, shape, and colors by incorporating motion within a design.
The card’s design elements – color, typeface, space, image, and logo – serve a specific purpose and contribute to your desired impact. These visual identity elements enable the business card to give a face to your brand, so when potential clients look at it, they get a sense of who you are and what you do.
Colors can impact your brand performance, as they help you cultivate a strong, emotional connection with your customers. The right color schemes strengthen your brand recall, giving potential client’s an engaging way to relate with your brand personality.
Business cards use CMYK – the color combination that enables the printer to produce a full spectrum of color instead of just specific hues. Each ink color is formed from a combination of cyan, magenta, yellow, and black. With CMYK, business cards can have a full-color design.
Putting colors together allows your business to make a bold, eye-catching statement. Play with tints and shades – the lighter and darker variations of a single color – to see what fits your vision and brand personality.
The right font choices drive your message home. Use two or three fonts that work in harmony and play with different weights to emphasize your brand personality. Make sure that the font size is easily readable and communicates your message clearly. Consider creating a custom font to engage your target market.
Here are examples of elegant fonts for professional business cards:
- Helvetica – An all-time favorite because it’s clean, easy to read, and simple without being too boring
- Myriad Pro – Offers high readability with a bit of flair. The rounded tails on the “y” and the “j” show an innovative and stylish look
- Glasgow – This is similar to the Times Roman font but with a more updated, classic look. Its bold version is thick, making the smaller sizes perfectly readable
- Code – This modern font is an attention-grabber with its large, round, neat block letters
The size of your business card depends on the standard of each country. The general sizes are:
- North American Standard: 3.5 × 2 in. (88.9 × 50.8 mm)
- European Standard: 3.346 × 2.165 in. (85 × 55 mm)
- Oceania Standard: 3.54 × 2.165 in. (90 × 55 mm)
When deciding for the best size for your card, consider all your other graphic elements, the trim line, the safety line, and the bleed area.
You can stick with classic, rectangular-shaped business cards, or you can get creative with your shapes for a more fun and approachable feel. Die-cutting and 3D designs can make your business card stand out with special shapes. While it’s great to stay consistent with your image and personality, it’s best practice to make sure the shape is still convenient for your clients to fit in a pocket or wallet.
Do not compromise the quality of your card by using subpar material. Choosing high-quality paper goes a long way towards letting your potential clients know that you are serious in doing business with them. A matte paper goes well with a traditional look, while glossy paper brings out the sharpness of images. Playing with different textures creates a whole new experience for the card-holder, too.
Print finishes make your card extra special. Here are several finishes to choose from:
Embossing/Debossing – These techniques create 3D visual effects by making certain areas of your design pop out or recess into the business card.
Foil Stamp – With this method, your card is stamped with a sleek, smooth foil in your choice of color.
Varnish – This uses a coating of matte, silk, or gloss that can be applied to protect the paper and make it last longer.
Spot UV – Used to accent certain parts of your design, like your logo and some words, with sheen and smooth texture.
Whether you choose to create your business card in-house or outsource graphic design services, it is essential to have the basics down. With the right font, colors, shape, materials, graphics, and finishes, business cards can be powerful tools that fortify your brand identity and create a positive reflection of your company. It’s the element that will take your brand a little further – raising awareness of your brand personality and building connections through a strong first impression that lasts.
If you need designers to turn your vision into reality, contact MicroCreatives! Our graphic design experts can bring life to your brand and command a great recall.