Add Impact to Info Dumps through Infographics

Source: Zabisco

TIRED of looking at dull and boring charts that make everything feel like a drag? Make them more hip and fantastic with infographics.

 

Infographics, or “data viz,” refers to the way data is designed, presented, and arranged in order to successfully communicate a message. An infographic that’s designed well should provide exciting information that’s easy to grasp and visually appealing to look at.

 

Why Should You Learn It?

Why are infographics important? That’s because there’s a huge chance that you’re going to stop scrolling if you encounter an image or infographic that catches your eye. It’s a useful tool in internet marketing, branding, and search engine optimization (SEO). Many companies have begun recognizing the lasting impact of great design. It’s a rewarding and useful skill to add to your repertoire.

 

Tips and Tricks

  • The Design Should Also Speak, Not Just the Words

Text that’s written well will definitely catch a reader’s attention, but you also want your design to work. A great way to test if your design works is if it still speaks even when all the text is gone or deleted. This can be done by including images or charts that communicate themselves.

  • Make Sure the Ideas Flow

There’s no greater way to turn your reader off than by presenting them with a messy design that’s hard to follow. Make sure your ideas flow!

 

Start by creating a great hook that will lure your audience into reading more, and then support your hook with content and data. Make sure that the design gives sound conclusions. Be careful not to dump too much information at one go!

  • Don’t Rely on Typography

Typography can be a useful tool in making info more readable and understandable, but you can’t rely on it alone. For example, presenting important information in a larger size font can change its impact, but the way it’s positioned or used in the design should also be considered.

 

Infographics is a great way to present information to various audiences. Why settle for lackluster charts or graphs when you can enjoy well-designed and ingeniously presented graphics?

 


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