Glen Fisher’s Advice on How to Construct a Sales Letter

Our brains are filled with abundant ideas. When you imagine yourself opening up a brain of a musician, a writer, an architect, or a painter, an overflow of concepts, plans, and perceptions will surge. And in the world of the creative people, we always have to keep our ideas in check. In this way, we are enabling ourselves enter into our daily challenge of choosing the right ideas and forming it into something that will make an audience respond positively.

As copywriters, there really are no hard rules to abide to when making sales letters. There are plenty of ways to construct a direct-response sales letter but adhering to a tried and tested trick won’t really hurt. According to Glen Fisher, a professional copywriter and founder of, his use of this structure has always yielded good results.

Thanks to Rhinett Designs, Glen’s template has been made into a creative infographic that will show you how Glen’s way will allow copywriters to focus on the most essential direct-response copy elements that ensures you of a successful sales letter.


How to Structure a Direct-Response Sales Letter


Glen discusses the importance of these following elements:

Eyebrow copy – This is usually consists of an interesting detail about the creator of the product.

Headline – The headline you’ll be making should have an initial impact.

Deck Copy – This should emphasize the benefits of the product and service.

Salutation – Always think of the person you’re writing to.

The Lead – Focus in the same benefits, promises you’ve already indicated in your headline and deck copy.

It is a great way to share some of our fellow copywriters some tips and tricks on copywriting. Glen even encourages you to share this too!

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