[Infographic] How to Create Compelling Infographics for Marketing: A Complete Guide

How to Create Compelling Infographics for Marketing

 

Studies show the incredible speed and ease that humans are able to process visual information. Researchers at the Massachusetts Institute of Technology (MIT) have discovered that people can identify images they see within 13 milliseconds. If it takes you between 300 and 400 milliseconds to blink your eye, your brain’s ability to detect what it’s looking at is 30 times faster.

 

No wonder infographics are becoming increasingly popular. Infographics can present complex information quickly and efficiently. Statistical data also becomes easier to digest when presented in an infographic format. Similarly, a visual comparison between products, ideas, or events is more comprehensive.

 

Infographics receive 3X more engagement on social media than any other type of content and have proven to boost web traffic by up to 12%. In fact, infographics have seen a 65% increase in usage among B2B marketers in the last four years.

 

Due to its growing popularity, it is important that the infographic you produce is compelling enough to cut through the noise of today’s infographic-cluttered web.

 

Let this infographic guide you on how to create compelling infographics the right way. It presents the different types of infographics and identifies when best to use them. Lastly, it lists general pointers, as well as free tools that you can use to create your infographics.

 

How to Create Compelling Infographics for Marketing: A Complete Guide [Infographic]

 

What’s in an Infographic?

The internet is flooded with all sorts of data, which makes it important that you devise a way of communicating and sharing your data to users in an easy-to-digest format. This is where an infographic comes in handy. Instead of conveying complex information in plain text form, infographics use images, charts, videos, and other visual representations to simplify things for your audience.

 

Creating infographics is a proven way to increase audience engagement since infographics are designed to be eye-catching and informative at the same time. The rich use of visuals on an infographic can help translate abstract ideas into something that’s easier to understand, and large volumes of data into more condensed versions.

 

Types of Infographic

Infographics vary in form, depending on what you use them for. They can be an effective tool for displaying data, breaking down complicated concepts, showing trends, and making connections, to mention a few.

 

Statistical infographics are data heavy since they contain facts and figures from surveys, as well as business or industry reports. Statistics also carry a lot of weight when refuting or supporting an argument. This kind of infographic typically uses a combination of charts, graphs, icons, and text to present the data at hand.

Informational infographics, as the name suggests, are designed to educate readers on the important things they have to know about a particular topic or idea. The information may come in the form of tips, definitions, or other helpful points. Here, you might use a good balance of text and visuals, but make sure that you divide chunks of information into separate sections to make the infographic easy on the eyes.

 

Process infographics are also known as how-to infographics since they show the different steps involved in a particular process. To make the process look simple, you can use different styles of presentation, such as lists, numbers, or directional cues.

 

Comparison infographics are best for showing a products’ or services’ similarities and differences to help customers make an informed decision about their shopping options. Creating comparison infographics doesn’t necessarily mean you’re contrasting one against the other, as you can use columns or sections to compare multiple items.

 

Timeline infographics enable you to show the progression of events across a given timeframe. They are useful for highlighting important dates in the past, milestones, or major transformations. Usually, there’s a central line in the infographic that connects the different points in time, along with a short description for that period.

 

How to Create a Compelling Infographic

An infographic has the potential to go viral when it’s well-written and visually stimulating. Here’s how to do it:

  • Storyline

Infographics are meant to tell a story or a general idea that you want to share with your audience using copy, data, and visuals. All of these elements should support the development of your storyline.

 

Since the first thing that catches readers’ attention is the headline, you can tap copywriting services to help you craft headings that are short, simple, and descriptive. It’s equally important that your body text is concise and coherent, so readers will be encouraged to keep reading.

  • Data

Data is the collection of all the information that you have researched and serves as the backbone of your infographic. But since too much data can be overwhelming to readers, you’ll need to “convert” your data in a more visual and readable format. This is where the use of charts, graphs, images, icons, logos, and other symbols can come in handy since they help readers digest complex information without having to read blocks of text.

  • Font

Fonts are another integral element of an infographic since they help to convey a distinct mood or personality. This makes it important that you choose a font that matches the tone of your story. For instance, if you have a fun, casual infographic intended for modern audiences, it’s advisable to use sans-serif fonts since they look more streamlined.

 

In addition, you may choose typefaces that belong to the same family as they would share basic characteristics but with distinguishable variances, too.

  • Color

A good color scheme can add to your infographic’s visual appeal. Most designers would choose three complementary colors with a good contrast, with the lightest serving as the background of your infographic, and two darker primary colors to break up different sections.

  • Flow

You should also consider how your infographic flows. To give your infographic a logical and systematic flow, you can arrange information from the top down. Moreover, your infographic has to flow freely from one section to the next. You can do this by using borders and other separating design elements.

  • Dimensions

These days, people are using their mobile devices to consume content. In line with this trend, you should make your infographic viewable across devices, from desktop computers to tablets and smartphones. You should also consider as to which platform you will be publishing your infographic. For example, the general rule for a blog or website is that the infographic should not exceed 600 pixels, with the length not going more than 1,800 pixels.

How to Use Infographics for Your Business

Infographics can have varied uses for your business, too. They can help you beef up your content marketing strategy when you use them as supplements to your e-books or white papers. Moreover, since infographics normally contain your brand’s logo, website, and other contact information, it’s easier for people to recognize and associate with your brand.

Here are significant stats and insights that prove you should incorporate infographics and other visual content into your marketing plan:

  • Content with visuals can generate 94% more views compared with textual content. (Source: Digital Marketing Philippines)
  • 32% of marketers agree that visual content is the most important form of content for their business, while blogging is in second place at 27%. (Source: Hubspot)
  • Infographics can improve your search marketing ranking, as sites syndicate your content and link back to you. (Source: Digital Marketing Philippines)

More Pointers

There are many elements comprising an infographic, but essentially, you should be creating infographics that follow best practices in graphic design and effective copywriting.

Use your creativity to come up with a design that helps readers to visualize the storyline of your infographic in a logical flow, and get rid of any unnecessary distractions. The same goes for your copy: it has to be succinct and on point all throughout. Provide specific information that you know is going to add value to whatever your audience is looking for, with proper acknowledgment to your sources.

 

Wrapping Up

When done right from graphics to copy, infographics can be effective for increasing website traffic, brand awareness, and lead generation. If you’re just getting started at leveraging infographics in your marketing or you want to turn out more compelling infographics, it could help to hire a creative agency, like MicroCreatives, who are experts at creating visual content.