January 16, 2020 admin Comments Off on [Infographic] An Illustrated Guide to Creating Compelling Brochures
[Infographic] An Illustrated Guide to Creating Compelling Brochures
Call it old fashioned, but to this day, brochures are still one of the most powerful marketing tools. Since it provides a large number of benefits, it’s no surprise why both big and small companies continue to make good use of them.
Before we dive into the useful tips on making compelling brochures, it’s essential to know how it can impact your brand and your relationship with your audience.
Why use a brochure?
A well-made brochure can boost the ROI of your marketing efforts. Compared to other traditional methods such as billboards and posters, brochures can be more effective since they are cheaper in bulk and are very easy to distribute. Other than significantly cutting your costs down, you can target your audience more accurately and in a more comprehensive manner, and personalize your approach towards them.
A brochure will also allow your audience to see that your company is a trustworthy partner. Similar to a well-made infographic, a compelling brochure will enable you to condense dynamic pieces of information about your products and services. By presenting it in an aesthetically pleasing manner, it’ll be easier for them to recall your brand, positively affecting your sales and industry presence.
Now that more people are starting to realize the importance of design, just having any kind of brochure isn’t enough. To get your message across, it needs to be well-designed. Read the infographic below for some tips on how to create appealing and effective brochures.
Brochures are an incredibly powerful communication tool. If you’re planning to make one, following these five easy steps will make the process smoother.
Gather all the necessary data
Gather information about your audience and think about the things that you want to tell them. Market research should help you understand their demographics and preferences, making it easier for you to capture their interest. After listing the points you want to get across, create an outline to structure the flow of information.
Choose your template, color, and number of folds
Now that you have your customers’ tastes in mind, you should design your brochure accordingly. With the outline as your guide, decide on the number of folds, and pick a layout that will allow you to fit all the information.
Get creative with color, but don’t forget to stick to combinations that are in line with your branding or the preferences of your customers. Remember that these elements can influence the impression you want to exhibit, and using them effectively will personalize your approach.
Add the first draft of your brochure copy
After structuring your brochure, it’s time to condense your message and the data you’ve gathered and segment them accordingly. Make it easy to read by avoiding long sentences and complicated industry jargon. To help your readers skim and navigate, and emphasize each section, experiment with different kinds of complementary fonts.
Incorporate visual aid
Adding high-quality images, graphs, and other kinds of visual aid will help your readers digest the information you’re providing. This is especially helpful for those in retail, as it can have a significant impact on your customers. Let your images do the talking and trim down sentences you no longer need.
Print using the full bleed
Full bleed (also known as “edge-to-edge”) printing is a technique that’s used for printing materials such as brochures, posters, magazines, and business cards. Printers for home-use can’t print up to the edges of a paper, so if you do use it, you may be surprised to see a white border surrounding your output. Full bleed printing will trim the whitespace and allow you to get the layout you want.
With these steps in mind, you can further enhance the effectiveness of your brochures by following these best practices.
Keep your customer’s preferences in mind
Your customers should be at the center of everything. Personalizing your approach will make your encounter more meaningful and engaging. By knowing what makes them tick, you can communicate more effectively. If your customers like specific colors or prefer graphs to charts, taking note of these details will make it easier for you to capture and retain their interest.
Take a “less is more” approach
A “less is more” approach will always function better and look more appealing. Don’t add texts, images, and other elements on your brochure unless they are necessary. Going the minimalist route will not only improve the brochure’s overall design but will also pave the way for a pleasant reading experience.
Limit the use of different fonts and colors
You may be having fun exploring fonts and colors, but remember to practice restraint. Having too many variations of colors and fonts can make your brochure look messy and hard to look at. Even though design plays an important role, keep in mind that a brochure’s primary purpose is to inform.
This doesn’t mean you should limit your creativity; rather, practice restraint to keep things clean and easy to understand. To make the most out of your design, three variations of fonts and colors should be enough.
Stick to simple language
If the information your providing is a bit complex, try to avoid using convoluted words. Your readers may not have the same amount of industry knowledge that you have, so you must remember to speak in their language. Avoiding jargon, unfamiliar terms, and acronyms related to your industry will make it easier for them to understand your message.
Include a call-to-action
Now that you’ve captured your customers’ attention, you can include calls-to-action to increase your chances of conversion. A brochure is a promotional tool, so adding phrases such as “contact us today,” along with the necessary contact details, will motivate them to take action.
Placing your phone number, email, and social media accounts on different areas of the brochure can make a huge difference.
Even though we’re in the middle of a technological revolution, you can still use your brochure to enhance your digital marketing strategies. Give them more mileage, and don’t limit yourself to distributing physical copies. Include a download link on your website or send them through email to your customers to maximize the marketing potential of your brochure.
All you want in a partner
Digital marketing practices may be gaining more traction, but this doesn’t mean print and other traditional methods are becoming less effective. With the help of a well-made brochure, you can optimize your sales and marketing strategies, and drive your business forward.
Looking for top-notch brochure design services? As a high-performing creative design agency, MicroCreatives is one of the best providers of print design services in the Philippines. Expect nothing but a pleasant experience when you work with us to help your business grow.
Contact us today to get started.