[Infographic] How to Create Attention-Grabbing Designs for Your Print Marketing Collateral

 

 

Even in this day and age of digital marketing and mobile technology, print marketing will always remain important. In fact, a study shows that 75% of small businesses still prefer using print media because it produces the best ROI.

 

Paper will always be part of any human being’s daily life. It’s evident in the way people jot down notes, sign birthday cards, and print out and display memorable photos. Why? It’s something tangible they can see and touch.

 

In the same way, holding a brochure offers tactile stimulation that digital brochures can’t provide. People see thousands of graphics, ads, and content on various screens—from their television to their computers to their handheld gadgets, that even the most remarkable design can get lost in all that chaotic noise.

 

Veer from the monotony of digital ads and visuals and have them printed out instead, so that your customers can see and touch the brand message you’re trying to convey. It allows your brand to be within arm’s reach of your target consumers literally.

 

Convinced? Before you start outsourcing print design services to agencies that offer creative design services, make sure to know what it takes to create a dynamic design that resonates with your target market.

 

 

Types of Print Collateral for Businesses

Business Cards

As entrepreneurs and professionals, you normally bring business cards to any event or occasion where you can potentially generate leads or build your network. It’s an ID that represents your brand, business, and person, making it a crucial print collateral in any industry across the world.

 

A survey by Statistic Brain shows that 72% of professionals will judge a company or person by the quality of their business card. Additionally, 39% of the professionals surveyed claimed that they refuse to do business with someone who has a “cheap-looking” business card. So, make sure that the quality of your business card, in terms of design, paper, and printing, is top-notch.

 

Giving people a professionally designed and printed business card will allow you to leave a great impression.

 

Best Design Practices for Business Cards

  • Include the name, job title, company name and logo, and contact information.
  • Include your social media handles for a more aggressive social media campaign.
  • A business card can also be designed with a call-to-action.
  • Make sure the text is clear and readable.
  • Use high-resolution JPEG images in your business card design to avoid becoming pixelated upon printing.
  • Save your design as a vector-based PDF to ensure high-quality
  • Avoid using borders. These lines can be visible when cut or trimmed.
  • Use full bleed design for a marginless finish.
  • Choose paper thickness, coating, color, and weight that complements your design.

Loyalty Cards

A customer loyalty and incentive program will help you retain your existing customers and keep them coming back for more. A recent study shows that consumers spend 37% more on brands when they are a member of their loyalty program. With a loyalty card, your business has a higher chance of turning first-time customers into long-term clients.

 

Your loyalty card is something you want your customers to bring with them wherever they go so that they’ll keep your brand in mind whenever they shop. Make sure that it’s designed beautifully so they won’t hesitate to keep it in their wallets or purses.

 

Best Design Practices for Loyalty Cards

  • Place focus on the brand name and logo so that customers can easily identify your loyalty card from other brands.
  • Include a brief yet clear explanation of the loyalty program mechanics or redemption information.
  • Highlight the benefits for customers, such as freebies on the 5th, 10th, 15th visit, or whatever program you’ve designed.
  • Include the contact information for your business.

Large Format Prints

Large format printing refers to marketing and advertising collateral that is too large to be printed on common printers and requires the use of specialized equipment and materials. These include signages, standees, posters, store displays, banners, and more.

 

They are great for attracting the attention of prospects and customers from afar. The best thing about large format print collateral is that they can be reused on various occasions. Materials are more durable, making it perfect for both indoor and outdoor events.

 

Best Design Practices for Large Format Prints

  • Final designs should be converted from Bitmap to a compressed. TIF file with no layers so that the file size is more manageable.
  • Because large format collateral is viewed from afar, keep bitmapped graphics at 100dpi at full size.
  • Design at ¼ scale and have the printer scale it up.
  • Avoid gradients because they tend to band colors when printed.
  • Set up your colors using CMYK or Pantone because they’re compatible with most printers.
  • Do the “step-back test” – step back from your design and view it from 10 to 20 meters away from your screen.

Flyers

Flyers are one of the very first print marketing tactics that entrepreneurs employ, especially when starting to build brand awareness within a specific location. And why not? Promotional flyers can easily and conveniently be executed.

 

You can design flyers and print them out in various custom sizes, such as 8.5” x 11”, A4, or even smaller than that if you want to save on costs.

 

Best Design Practices for Flyers 

  • Use high-quality images.
  • Create a short but eye-catching headline.
  • Include a brief overview of your business and product-offering.
  • Place a call-to-action.
  • Use readable fonts that complement your brand personality.
  • Save your design in PDF.

Brochures and Product Catalogs

Brochures and product catalogs may require more advanced design skills and are more laborious than other print collateral, but they’re great for promoting a whole collection of products or a wide range of services, just like a restaurant menu. It’s an effective medium for sales and marketing purposes.

 

Best Design Practices for Large Format Prints

  • Consider the number of pages, fold type (half, letter, z-fold, barrel, gate, parallel), and color scheme.
  • Find the right balance between white space and color as well as between text and images.
  • Feature vibrant photos and relevant images about your business and products.

Conclusion

Each print collateral can be used for a specific part of your marketing campaign. You can even combine print with your digital campaigns for more powerful and impactful marketing. Make sure that your print materials are professionally designed by dynamic artists who specialize in turning brand messages into tangible art pieces that speak to the right audience.

 

Contact us for creative design services or print design services today.