Making A Good Web Impression Last: Redesign Your Website

What makes a good website?

 

This is the first question you should always consider when thinking about web design.

 

A good web design is generally concerned with visuals and aesthetics. But, why should you or your company consider these elements, if your main goal for putting up a website is purely business?

 

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Think of it this way. If your website has a  complicated design with a rainbow palette, sparkling animation, and very little “white” space; no matter how evenly distributed everything is, because of too much content and large graphics, you’re ultimately doomed.

 

No matter how small or big your name is in the industry, a bad website may have an adverse impact on your brand image and company growth.  Your web design should mature along with the trends and your brand identity. Give your users an unforgettable online brand experience that will stick with them for the right reasons and give your company a stronger web presence and web traffic that deserves a good ranking on all search engines.

 

Having an outdated website can result in losing a bulk of your audience and more importantly – your website’s traffic will decrease. Now, that is a walk of shame which may possibly lead your business to its curtain call minus the ovation.  Don’t wait for the worst before redesigning your website. Open that browser and begin your research. Look for the latest web design trends.

 

Redesigning and improving your website may increase your web traffic, and ultimately grow your market segment. Most of the time, websites are redesigned every 13 to 24 months. This statistic is according to marketing professionals who are concerned about competition, branding or positioning, lead generation or sales, and upholding the general rule of marketing that the CUSTOMER IS KING.

 

Yes, the customer is king. You and all the stakeholders of your company will never be the key factor in generating traffic to your website. Your clients are. Losing site traffic is an indication that your site’s major players want something else, so they opt for a competing brand because it’s fresh.

 

If you’re thinking about redesigning your website, here are a few things to consider:

  • Rebranding
    Take a look at your band and identity and ask yourself if you need to change it up.
  • Usability
    Is your website user-friendly? Does your audience know where to go when they are looking for something specific? Or do they have to go through a big pile of design clutter?
  • Using Current Web Trends
    Research or better yet ask your web developer about the latest programming tactics.
  • Updating Company Information
    Be sure your information is updated. You wouldn’t want your clients standing outside the wrong building, would you?
  • Content and Graphics
    Communication is key. Make sure your web design and content say exactly what you want to say to your audience.
  • New Products or Services
    Do you have anything new? Having new products or services is the best time to give your website a makeover!

Your website is your avenue to communicate with your clients, so take advantage of it. Find out if your clients and potential clients find it difficult to navigate through your website, get tired of scrolling down a page, or get annoyed because it’s outdated or takes too long to load. If so, then it’s time to redesign.


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