December 8, 2015 Sid No Comments on Pantone Reveals Color of the Year for 2016
Pantone Reveals Color of the Year for 2016
Last month, we featured Logo Design Guru’s own prediction of what they think Pantone’s Color of the Year will be for 2016. The prediction leaned towards more earthy tones – 17-5029 Peacock Blue to be exact. However, just earlier this December Pantone finally revealed Color of the Year 2016 and quite far from the prediction, the color swatch company goes softer this time.
Colors of the Year
For the first time, the Pantone Color of the Year 2016 is, in fact, two colors! Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919) is joined together two create a harmonious blend of two shades, creating a ‘balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,’ says Leatrice Eiseman, the Executive Director of the Pantone Color Institute.
Pantone chose pastel colors to offset modern day stresses, with Rose Quartz and Serenity creating a sense of reassurance and security as well as tranquility and inner peace.
Additionally, these colors were chosen to challenge traditional perceptions of color association. With the rose shade commonly associated with femininity and the blue shade commonly associated with masculinity, when combined together they represent gender equality and fluidity that transcended to fashion and color trends. Pantone believes that this will make consumers be more comfortable in expressing themselves through color, with not much concern about stereotypes.
Color Pairings and Standards
The combination of Rose Quartz and Serenity will look good on any surface, whether hard or soft, and as well on different kinds of finishes such as matte, glossy or metallic. This pair of pastel colors will bring calm and relaxation that go well with other mid-tones (greens, purples, rich browns, all shades of yellow and pink).
Along with the announcement, Pantone also made available the Rose Quartz and Serenity and their color pairings in ASE file format for Adobe applications. They also released the Color of the Year 2016 color formulas, guides, and standards.
Here at MicroCreatives, our designers rely on Pantone color swatches for color pairings. We also keep updated on the latest design and color trends while taking into consideration the client’s requirements to create and deliver high quality outputs that are up-to-date and that comply with modern day standards.