Pixar Reveals its Content Development Secrets
Are you still having trouble figuring out how to write suitable web content that will attract potential customers to test your products and services? Well, don’t worry because Pixar’s resident Story Artist and Filmmaker Emma Coats shares common strategies on how to increase your marketing sales and target audience. If you think that Pixar Studios pieces of advice are only meant for aspiring film and TV writers, then guess again.
Know what is interesting to the audience. Create a “theme” for them. Does your target market like to be entertained, intellectually challenged or spiritually moved? Determining and developing the kind of concept that works well with your viewers will help you understand and deliver what they need.
Keep it simple and straight to the point. Don’t confuse the people with technical terminologies unless that’s what suits them because you could only drive them away. If your number of viewers decreases, then your profit and net income goes down. Make sure that the content reflects the purpose of your products and services and the benefits that your audience can get from them.
Be honest. Be realistic enough to provide products and services that are useful to the public. Don’t endorse a brand of whitening lotion if it will only make consumers darker than their usual complexion. Try to see yourself in your consumers’ position.
Don’t be afraid to experiment. If the same marketing strategies do not work for you every now and then, let go and explore other options. Sometimes, it helps when you’re open – minded because you can easily welcome and adapt new ideas.
Analyze the strategies of competitors. You don’t have to imitate what they do for your products and services to succeed. Just learn what makes their offers appealing to clients and come up with ways on how to further improve their tactics so that you are always one step ahead of them.
If you know your business goals and how to express them, you’ll never find it hard to tell the purpose of your products and services for other people to try.