May 24, 2018 John No Comments on SEO Hacks for 2018
SEO Hacks for 2018
It is not new to us the importance of having our online presence (through websites and social media pages) optimized for search engine visibility. Apart from getting your web pages ranked high on search engines, SEO also improves our business in terms of brand relevance and customer relation. With the constant updates and improvements in using the internet and with SEO algorithms, what is relevant now can be old news next month or so.
Here are the latest hacks to nail the SEO game and get your web page on the top search results.
Topics Over Keywords
When we hear SEO, the first thing that comes to mind is the term “keywords,” which are tags to find a specific content in the sea of information on the internet. Before, marketers and content writers follow a required “keyword density” that prescribes the number of times a keyword or phrase should appear on a page. There used to be certain goals to hit when writing content. And in this competitive industry, content marketers tend to overstuff content with keywords just to raise their rankings.
But the case now is different. While keywords still matter, keyword stuffing is now an offense that Google can penalize your website for. Instead of inserting the keywords or phrases redundantly in the content, focusing on the topic and playing with semantics is the way to go. Content should provide in-depth knowledge of the topic and contains substantial information relevant to the target audience. Choose keywords that your audience may use other than the usual and use them sparingly in the most effective way; it may be on the title, subheadings, anywhere between your first and final remark.
As time goes by, algorithms also evolve. Google is now smarter than ever. Aiming to show the best search results, the search engine now looks into content that ultimately covers a topic rather than content with generic keywords sprinkled all over it.
Use Visual Content
Another way to get a higher ranking in search engines is through visual content. Whether they are infographics, CTAs, images, animation, video, down to memes and comics, adding visual elements optimizes your content and improves readership that can lead to increased conversions. In 2016, a poll result showed that 37% of marketers say that visual content is one of the most important tools for businesses next to blogging.
So, how does it work? By creating embeddable images. Apart from the image being striking and relevant to the topic, using images that can be embedded allows other sites to use them for their content and credit and link it back to you as the owner. The popularity of social media sites like Pinterest and Instagram also proves the value of visual content.
Explore YouTube Optimization
Another form of visual content, videos are another tool or element you can add to your content, And by creating content for one of the most popular search engines for videos elevates you to the top of search pages.
YouTube garners three billion searches per month, making it the second most popular search engine after Google, leaving behind Bing and Yahoo. And every search in Google presents at least one video with 82% of it sourced from YouTube. Fabricating video content is a new and unconventional way of boosting your website’s performance.
Speed Up Performance
Site speed is another requirement to up your game in the SEO rankings. Google launched PageSpeed Insights to test a website speed and offer recommendations for web designers and web developers to address the issue.
This emphasis on speed Google brought makes us question how fast does one page really needs to load up? Though there is no definite answer, a survey by Akamai and Gomez reports that almost 50% of web users expect a web page to load in two seconds or less. If it’s slower than that, the user may just abandon the site. A slow loading website not only puts your site further down the list of search results, but also increases bounce rates and affects user experience.
Create Responsive Web Design
With the use of mobile devices now dominating over desktop computers, make sure that you have a responsive web design that will make your website mobile-friendly. Google will penalize websites that aren’t responsive to other devices. And with the growing community of mobile users, it is a dumb step for web owners to disregard this concern.
Google’s Mobile-Friendly Test checks your website’s performance in search engines, checks if it’s mobile-friendly, and offers how-to-fix advice for improvements. If you’re feeling lost in creating a responsive website, creative agencies like MicroCreatives can take the trouble of making one off your shoulders. Outsourcing this kind of task offers great results as industry professionals handle your project, saving you more time to focus on your business.
Remove Unnecessary Backlinks
Though backlinks help you rank higher, overdoing it can also hurt your ranking. Unnatural links and other tactical link schemes are being filtered by Google algorithms and penalize websites that violate Google’s Webmaster Guidelines. Backlinks are still useful, but marketers and content creators need to be meticulous about the sites they associate with in their content.
Foster Web Security
As the World Wide Web grows, it also opens up space for shady web pages that can be harmful to users. In 2014, Google announced that securing your website with HTTPS is a positive ranking signal. HTTPS provides security and safety to your site and your users, leaving any doubtful surfing behind.
Apply Voice Search
The popularity of voice search is increasing. And with the prominence of smartphones and a slight decrease in type-search, the method of searching using our voice is gaining momentum.
You can easily optimize your content by adjusting the words used in your content based on voice search routines. Voice searches utilize normal and conversational query lingo than what is used to type-search. Think of the usual questions users would use to locate your content.
Revise Your SEO Plan
Rather than manipulating SEO techniques for the sake of ranking higher, search engine algorithms expect us to improve our website and online content in terms of customer engagement. By simply having a user-friendly website and focusing on improving interaction and engagement with users, your website and social media pages will be more visible in search results. The latest SEO standards challenge website owners and content marketers not just to create content for users, but also build channels where both parties can interact.