October 19, 2017 John No Comments on Storytelling through Design
Storytelling through Design
There are things that are better shown than told. In a website, words will not suffice to make users stay. Your website should be more than just a place to hold information about your business, brand, products, and services. It should also tell a story that encourages user engagement and improves their experience on your website. Storytelling through design adds character and brings your brand to life.
A story has three components: the beginning, middle, and end. Not only do these apply to written stories, but also to visual storytelling.
- Construct a narrative
The first step is to create a narrative. Assess what your message is and what brand or business can offer. Your logo, brand message, and business principles are the elements that will drive your story.
Ask yourself what you want your website to offer to your customers what your design should influence them to do. Knowing your foundation can help you foster a storyline that is true to your brand’s identity and help answer your user’s needs.
- Keep it simple
A simple storyline doesn’t equate to a dull narrative. In the fast-paced and saturated world of the internet, you only have a little amount of the users’ attention and time. There’s not enough time to dissect everything you send out before they move on to another website where they can easily find what they’re looking for.
After conceptualizing the substance of your story, it’s time for it to manifest in your design.
- Engaging imagery
The key to successful storytelling is to attract the users’ attention. They first have to notice you before they begin to get to know you. And with many distractions along the way, the task of getting their focus and sustaining it can be a challenge.
When telling a story through design, it is essential to have a compelling visual presentation. Sharp photographs and interesting illustration are necessary for this process. Not only using such will make your design visually appealing, it will also induce a good impression about your website and your brand.
You can take it to another level by incorporating video into your design. Video is a great storytelling medium as it adds movement and motion to the design. Further, don’t forget about branding and identity. Always be consistent with imagery and design, keeping in mind your brand style guide.
- Brand personification
Your design should guide your user as they delve into one part of the story to another. One way you can do this is through brand personification. Brand personification makes you ask, what if the brand is alive, a person, or something else? Deciphering its characteristics and way of thinking can produce data outlining the traits of your brand that might interest your users. And by using those data, you can design a character that your users can relate to. Personality and character help build the brand’s image in a more empathic and relatable way.
You don’t want your story to end with just a period. The purpose of storytelling is to influence your user to click a button, sign-up, or purchase. The moment we say our ending remarks, we should motivate our users to do a certain action.
- Design for action
Put a spin on your CTAs by adding animation. Not only that it personalizes your website and adds a satisfactory ending to your visual storytelling, it is also a fun and engaging way to direct your users to take action.
Design is a great way to tell a story. It is beneficial to a brand as it gives aesthetic appeal and is practical to the brand’s business endeavor. It is a delightful way to send your message to your users and a unique way to make your brand stand out.
Got a story to tell? Let us help you with that. With our team of talented writers, animators, graphic designers, and web developers, MicroCreatives is here to help you tell the story of your brand and let your message be heard.