The Beer Cup that Adds friends on Facebook
It’s an amazing marriage of socializing in real life and adding your new friends instantly on Facebook. Budweiser Brazil came up with “Buddy Cup” that has a built in chip that connects to your Facebook. Once you toast with people you meet, they are immediately added to your friends list.
Budweiser Brazil sponsored events for consumers to experience the “Buddy Cup” to increase engagement between their customers and brand activation. It only takes a quick scan of the QR code at the bottom of the cup before the party starts and it’s instantly connected to your personal Facebook account.
This gives a whole new meaning to toasting to friendship!