Understanding the Creative Process behind Website Design

Not all websites are created equal. It takes a substantial amount of work and effort to make your website reflect its purpose in a manner that makes a strong impact – content-wise – and is also visually appealing. That is why the creative process behind the design is extremely vital to the entire web project. It puts a landscape to the idea or message that you want to convey to your readers, potential customers, or target market.


While it is true that web designers each have their own process on how to successfully deliver the aesthetics that you want for your website, ultimately, all of them follow the same design principles. In general, designers follow a certain process:



Typically, as a designer gathers all the necessary information on how you want your website to look like, he or she is already making a mental image in his or her mind. As a client, relaying your preferences and input greatly helps the designer to incorporate those, along with his or her own, to make sure it will live up, or even exceed your expectations and allow you to give feedback. This is when the designer gets in the zone and starts to combine all those ideas using a pen/pencil and paper or tablet.


Creating a Workflow

This includes creating a draft or an outline on the different sections (with a short note on each one) that will comprise your website. A designer adjusts, changes, or sometimes, adds or removes a section depending on new information or client feedback.


Low-fidelity Wireframe

This involves a simple framework of where and how the elements of the website are placed, including features like social networking functions, widgets, etc. This puts more emphasis on the organization of these website details.


low fidelity wireframe

wireframe sketch

High-fidelity Wireframe

After all the details are considered and put in place, the focus is now on the visual elements. Not only you will see how the website potentially looks like, but it also better outlines the content which will be in it. How large is the header, how much space does the sidebar takes, etc. This also allows you to see how you can easily navigate on the website, how user-friendly it is, and how it best highlights the content.



Lastly, the visual mockup adds dimensions to the previous wireframes. You can see how the completed site can look like in a browser window: from how the colors blend together, if there are any cluttered spaces or any sections that need to be focused on, if the font choice/s complements the design, right to the last, minute detail.


The objective of an awesome website design is not just to make it visually appealing, but also to complement the purpose of the website. It’s to maximize creativity and make it look snazzy, but also highly functional and allows a great user experience.