What SEO Means Now

In 2012, Forbes releases an article, “The Death of SEO,” where it said that Google is making the SEO industry obsolete. The article, supported by the rise of the PR and ‘real content,’ opened up discussions and debates about the relevance, or irrelevance for that matter, of SEO practices. The article has stirred so much controversy that it ranked #1 on all of Forbes’ platforms.

 

Five years later, Google continues to release algorithm updates and SEO still drives every website’s online visibility. SEO is far from dead; it is just changing with the times, now encompassing more than the traditional search practices and search engines we know.

 

It is without a doubt that SEO is beneficial, but it may come tricky for others to apply it and fully take advantage of its benefits. That is because only a few are aware of and appreciates its full extensiveness.

 

To demonstrate how SEO has changed and how its meaning has expanded now, Copyblogger divided SEO into three terms – search, engine, and optimization. Aside from being the three terms that that stand for the SEO initials, you also need to get to know them as separate terms with different roles to play in the overall meaning of SEO.

 

Search

We are now on the brink of evolving our user experience in terms of data scouting. And just around the corner, the rise of artificial intelligence is being developed. These advancements in technology work with the emotional and psychological state of the user which may result in new ways of using the internet.

 

The meaning of ‘search’ has changed, with more people using their smartphones’ voice command to search the World Wide Web instead of having to type keywords in search engines. With these changes, it is inevitable that audience behavior in terms of searching for content will follow. So, knowledge about the language that your audience uses is important, from the relevant keywords they enter to the information that your user associates with your content. Social media is a good place to start getting to know more about your audience. The platform offers real-time conversations between users and brands and can provide you insights into their casual questions and free response conversations.

 

Learning the language of your users can help you generate topics, headlines, and content relevant to what your users are searching. Remember that a content creator must be a good listener.

 

Engine

Google remains to be the top search engine, but unconventional ways to search for content on the internet is also becoming popular.

 

YouTube and other social media platforms are now ascending from just being networking sites into prompt resources of information. The good thing about this development in the concept of search engines is that it allows you to explore new ways to optimize content. From videos and podcasts to blogs and images, there is a variety of content for any type of user and platform.

 

A straight to the point title is the key to successfully optimizing any type of content in different engines or platforms. Whatever format your content may be, having a direct title or headline helps your users know what your content has to offer. It also boosts your content’s visibility in relevant searches. Remember to always check the platform your audience is an avid subscriber and be on the lookout for new engines to explore.

 

Optimization

The best practice for traditional SEO is to optimize your content based on the latest algorithms set by Google. While that remains to be the primary standard, there are also many other things to consider to optimize your content for to show up and rank higher in all the relevant platforms.

 

Make sure that your website, as well as the content you optimize and upload to social networking platforms such as YouTube, Facebook, Instagram, and Twitter, is easily searchable, both by text and by voice.

 

Generally, here are the basic elements you should ensure to apply to your website.

  1. Having a website that loads at a snail’s pace may hurt your website traffic, so a fast loading website is a must.
  2. There are a lot of new devices coming out in the market. So, consider how your website is viewed on different devices and screens.
  3. Safety and security. A credible site should be free from unknown virtual viruses and have a solid privacy policy for user’s welfare.
  4. A clean and well-coded site is a requirement as well. Nobody wants a disorganized and confusing web page. Your website structure should deliver your contents clearly and guide the users in navigating and comprehending the information.

 

SEO lives on

Incomplete understanding of SEO and the shift of how people use the web shouldn’t mean that SEO is dead. Especially in the time when there is a vast amount of information, SEO is a tool that can make your online content stand out. In this case, SEO has never been more essential.

 

And with the ever-changing world of technology, SEO adapts by remodeling itself. Your job as a content creator is to improve your website’s performance in terms of searchability in many interconnected engines for a variety of search inputs.

 

Still tripping with SEO? Let MicroCreatives help you with that. Our team of graphic designers, animators, and copywriters are here to help you supply with new and compelling contents that will capture your audience interest. Our web developers are here to assist you in building a search-friendly website that will make your users coming back for more. Talk to us and let kick off your website’s online domination.


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