GENIUS copies stick to you like glue. Think of taglines that virtually everyone in the normal world knows. “I’m Loving It” is one example. Can you name the company that uses that tagline? I’m sure you can. Though we live in a highly visual world, we still rely on words. That’s why it’s crucial to choose the right words and make the right statements.

Copywriters are the brilliant folks who write things with the goal of selling a product, service or idea. They can write ads, press releases, and sales letters. They can also throw together the text that appears in billboards and brochures. They can write for just about any medium, really. Copywriters can go freelance and they can also be under companies as staff copywriters.

Do you want to be a copywriter? Or are you already one, but are you still looking for ways to improve your copies? Read the following tips.

• Know Your Audience
  Being a copywriter sometimes means writing for people who don’t belong in the same background as you do. I mean, sure, chilling in the plaza with beer and tapas may be customary in your place, but it may not be the in thing in other places. Know your audience and learn to tickle their fancy. Read things from authors of different nationalities. Travel. Discover.
  
  Sometimes, you may think you already know your audience because you’ve seen films or you’ve read things about them. But be careful. Don’t fall into trouble of stereotyping—not all women like glitter.
  
  
• Be Interested in Literally Everything
  Space Travel. Paint Ball. Furniture. Funeral Homes. Make-up. Not interested? Get interested. Expect to write about anything under the sun (and even things that the sun can’t touch). Soak up as much info as you can in your free time so that your mind won’t be such an empty canvas when you’re asked to write about things as weird as snakeheads.
  
  
• Learn to Speed Read
  It’s a valuable skill. You’ll have to do tons and tons of research, so make sure you can inhale information and retain a good amount of it.
  
  
• Revise!
  Revising isn't fun, especially if you worked so hard on your first draf. Seeing your work get bashed is like getting punched in the gut. But it is just a draft and it’s something you just have to do, like brushing your teeth. You don’t like it, but you don’t want your breath to smell, right?
  
  I heard somewhere, “Write in white heat, and revise in cold blood.” The best writers are the ones who are most heartless in revising. Don’t be too attached to your words—they’re not your lover.
  
  Furthermore, don’t delete any of the revision points your clients or your editors give you. The comments will help you make sure you don’t make the same mistakes next time.
  
  
• Schedule and Organize
  This doesn’t really need to be stated because it’s obvious. But because it’s extremely important, it will go on this list anyway. Schedule your writing hours. Come up with little deadlines that will tell you when you have to be finished with different parts of whatever you’re writing. Stick to it.
  
  So there you go! Those are my tips. Can you mention some of yours?
  
  

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