[Infographic] How to Use Visual Cues to Improve UX

How to Use Visual Cues to Improve UX - header

 

Along with the information on your website, properly incorporated visual cues determine if your website offers an excellent UX for visitors.

 

Visual cues, also known as directional cues, are elements in your web design that draw attention to important areas. They allow website visitors to navigate and interact with a website smoothly and conveniently. For example, you may use a triangular-shaped arrow on your product pages to direct people how to view the next items.

 

Visual cues can be explicit or implicit. The former uses more conspicuous design elements to draw attention, while the latter uses a subtler approach. In the example above, the triangular arrow falls under explicit visual cues since it signals in a precise way what users can do with it. You can leverage visual cues for your call-to-action (CTA) buttons, sign-up forms, and social media profiles—anything that leads users to a specific touchpoint.

 

How to Use Visual Cues to Improve UX - infographic

 

Tips for Using Visual Cues

Throughout the web development process, your priorities should include having the best website UX possible.

 

To create a website that is both useful and easy to navigate, it’s important to know how the human mind works and how customers process the information they see. From there, you can choose which visual cues can give visitors an easy and enjoyable experience while using your website.

 

These visual cues make for positive ratings and UX among website visitors:

 

Line of Sight

When someone you’re looking at is also looking at something, you tend to follow the person’s gaze. Apply this same principle in web design. When using an image with a face, have its eyes looking toward the content you want the user to see: a form, a CTA, or your company’s unique selling proposition.

 

This way, your website visitors will follow your image’s line of sight and see that they need to sign up or click on something to get more information.

 

Arrows

Arrows are widely used visual cues on websites that are trying to get people to sign up for a service or content. Use arrows to direct your audience’s attention to a contact form or to prompt them to click on your CTA button.

 

Alternatively, use an arrow as a means to push visitors further down the page. An arrow is a especially useful workaround for when you want users to continue scrolling to show them more content that they would have otherwise missed if they didn’t see your arrow.

 

Triangles

Triangular arrows are less conspicuous than typical arrows but are also useful in drawing attention to a form on your website. Triangles serve as navigational guides that tell users where to scroll vertically (top to bottom or vice versa) or horizontally (sideways) on a page.

 

If you have a slideshow or gallery of images on your landing pages, placing an arrow on both sides will signal to visitors that there’s more for them to see. You can also place triangles as an indentation to let users know which tab they’re currently viewing.

 

Direct Pointing

This visual cue works similarly with arrows in giving directional guides to visitors. Use this to point to an important message on your website or to show users a form that you want them to fill out. You can use an image of hands with fingers pointing directly where the opt-in form is located.

 

Colors

Colors are an integral component of web design; they evoke emotions and influence certain behaviors. For instance, a website dedicated to promoting people’s well-being is more likely to use a lot of green shades instead of red since green relates to nature and the state of being calm, while red might denote power or energy. Use the right color scheme to influence how your audience will feel and react towards your message.

 

When it comes to using colors as visual cues, choosing contrasting colors for the background of your website and the CTA button is an excellent way to isolate or highlight the latter.

 

White Space

White space allows users’ eyes to relax since it prevents the page from looking crammed with text or other visual features. This way, users have enough time to interpret the text or image they’re looking at.

More than creating a sense of spaciousness, white space is also a powerful form of visual cue. It’s easy to spot white space, which makes it ideal for use with the most important parts of your website like the search bar, menu, and text, to mention a few.

 

Encapsulation

Encapsulation is the act of creating a focal point around your landing page. It is a great way to emphasize a message or to initiate action. Use this technique for specific areas that are meant to drive conversions, including sign-up or order forms.

 

Conclusion

An excellent website UX offers convenient and seamless website navigation. More than just decoration, visual cues guide visitors toward the target destination or the intended action.

 

At MicroCreatives, we have experts who have years of experience putting together websites with great UX. Contact us today!