October 10, 2019 Chess No Comments on How to Bring Your Copy to Life
How to Bring Your Copy to Life
Businesses today are finding ways to get the audience engaged to what you’re selling and make sure that the message is received. What matters is what you say, what you really mean, how to say it, and the benefits both the readers and the business will receive.
Lucky for businesses out there, it’s us you need; MicroCreatives is here to help you build your stories and create copy that would reflect the company’s style, personality, and vision. Here are the things we keep in mind in bringing our copy to life.
Tell a story the way you would say it out loud
How do you speak? Consider your writing as your spoken language in written form. Anything you write should sound about the same when you read it out loud. It’s more personable if the copy isn’t so formal, just like talking. Brands have different personalities and tone of voice that should be followed, but the common denominator is that they should be conversational.
Good conversations usually go somewhere, have tangible energy and momentum. The same goes for great copy. While not all copy has a story to tell, all must have thought and consistent flow. You know someone is a great storyteller when you feel like you’re experiencing what they’ve experienced just through their first-person recollection.
Apply the same idea to your copy. If you read your copy and it uses words and tones you wouldn’t normally be saying face to face, then omit. Cross out anything you wouldn’t feel comfortable saying out loud. Read your copy again and again, to see if it sounds natural enough.
Write now, edit later
We don’t always get everything right the first time. Did you know that if all writers became disheartened and stopped after the first ten revisions to their works, most of the many classics and well-known stories probably wouldn’t have reached their readers? Just write down all ideas you have, and then edit and revise until you get to the final copy that you know you will be proud of, and conveys the right message to the right target. It’s also best to work with an editor, as you may tend to oversee some slips in your own work that another person could easily spot.
Address only one person
Write with only one person in mind (as your reader). There are no “readers”, “customers”, or “clients” this time. After all, your target audience should be just one group with similar interests and needs. Treat this group as one person. If you have different groups of target audience, then you should have a different message for each, rather than trying to connect with them through a single copy.
Connect with that one reader; use your copy as an instrument to get your point across. When you address and write for only one person, your copy will sound better, since it will always seem like you’re having a one-on-one conversation with someone and it feels more connected that way.
Why should people read your copy?
What you really want to say should reflect on the benefits that the readers will get. You may put your copy to test by asking “Why should people read this?” and for your end, “What will be the thoughts of the reader after reading this copy?” and “What will I or the business gain after people read this?”
Again, words have meanings and people have different ways of interpreting them. You have the opportunity to manipulate what they could get through giving life to your copy. What is highly important as a writer is to enlighten readers through your copy. Make them real and you’ll be rewarded with something bigger than you expect.