Classic Blue is Pantone’s Color of the Year for 2020

Other than the end of the year, there’s one more thing that a lot of people, especially those who work with color, anticipate once the year-end countdown starts. With releases that spark insights the moment that it unveils its pick, Pantone Color Institute continues to make waves since its first Color of the Year (COTY) release in 2000. The color swatch company’s selection of the color that will dominate the upcoming year has long been considered as a trendsetting concept for branding, marketing, and the creative society as a whole. The selection process is tedious and deeply rooted in trend analysis, thus, making the annual unveiling of the selected hue a much-awaited event every year, including in the field of graphic design.

 

Last December 4, the color institute officially announced Classic Blue (19-4052) as the color that will fill the start of a brand new decade. Reminiscent of the first-ever Color of the Year in 2000, Cerulean Blue (15-4020), this coming year’s blue hue gives off the feeling of tranquility and rest as it highlights dependability, trustworthiness, credibility, as well as constancy.

 

Pantone Color of the Year 2020

 

On the selection of Classic Blue, the color institute states that it ‘highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era’.

 

Moreover, Leatrice Eisenman, the executive director of Pantone, elaborates that Classic Blue “encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

 

Anchoring on our existence in a time highly needing of trust and faith, the resilient color pictures the sky at dusk, a period that gives off endless possibilities and limitless meanings. In high anticipation of what is to come, Classic Blue shows elegance in its simplest form and offers refuge to the human spirit seeking calmness in the midst of confusion and instability.

 

Classic Blue

 

Highly indicative of what color the trends will be flashing as the new year transpires, being in the loop with Pantone’s annual release of the Color of the Year keeps creatives, such as the monsters at MicroCreatives, up-to-date in creating quality outputs for clients. Coupling modern-day standards with client requirements make delivering high-quality pieces more than possible.

 

If you’re looking for a team that can help you give your business a boost with flashing graphic designs that show off the elegance of Classic Blue, look into all the creative services that we at MicroCreatives offer. We can be your partner in keeping your business updated with the latest trends.