Content Marketing: How To Make the Most Out of SEO
Search engine optimization (SEO) is a technique that affects a website’s visibility in a web search engine. It denotes the ranking of a website on search engines based on its relevance, among other factors. But one thing’s for sure: effective SEO bumps your website to the top of the web search ranking and leads to a higher number of visitors to your website.
Investing in SEO can provide lots of benefits if you want to create a buzz in a web-based environment, but more importantly, boost engagement with people looking for products or services that you offer and provide through organic online search and turn them into customers.
So how can you use SEO to your advantage?
SEO involves a number of technical processes that can be confusing and challenging if you are not familiar with it. But you can still make SEO dramatically work for you through strategic, well-written content. Below are the things you could do involving content writing to make SEO work in your favor.
Make It Audience-Oriented
Lots of people surf the web in search for something. It may be answers to their questions, to discover something new, or just simply to be entertained. Strategic SEO helps cater to your target’s needs in a quicker and more direct manner.
Using specific keywords that relate to your content will increase the number of visitors checking your website. Use the language your target audience is using; this will ignite customer interest and engagement resulting in a strong following for your website.
Studying your potential audience through social media and the topics that relates to them is one of the ways you can grab their attention. According to Forbes, search engines have a significantly increased market share, with around 80-90% of customers turning to the Internet to look for a desired product and service. With effective SEO, you can monetize this opportunity by being the most visible, high-ranking search item online.
Explore the Subject
The topic or the subject of the content is why your audience visits your website. So, having well-constructed, detailed content is necessary.
Search engine algorithms and SEO rules get updated over time, including the number of words an article should have. But it is more important to remember that the length of your content should depend on the topic. Some ideas can be conveyed quickly with a short, effective content and some need to be covered intensively, requiring to be discussed in lengthy, or even serialized, articles.
You should also be keen on avoiding keyword stuffing and redundancies. A short attention span is an established concern, but do not unnecessarily trim your articles, especially if you trust your content to be engaging, yet thorough; and provides substantial value relevant to the things they need or care about.
You must also keep in mind that some topics or subjects can be time-sensitive. Search engines like Google updates its algorithm, which can render your content obsolete. It is absolutely essential to build a healthy profile spread that keeps your content relevant to maintain a high ranking.
Generate — and Maintain — Interest
Using the right keywords and topics are useless if you can’t make your visitors stay. Creating captivating and substantial content with a ‘hook’ is a great holding factor to keep your audience’s interest and get them to explore your website more.
Keeping everything organized and in order is the first thing you should do. Make sure that the flow and the hierarchies are in order. Attaching proper tags and putting the contents in appropriate categories not only makes your web page highly optimized but also helps your visitors easily access the things they want to see. This mostly involves back-end content management. To ensure technical is being taken care of properly, outsource skilled developers and content writers/managers to update and organize codes and tags for you.
Many factors such as a responsive design, developing your mobile presence, and publishing innovative, useful content for your target market could go a long way. A website that is outdated rarely maintains its visitors. Your website should reflect where you want to take your brand. MicroCreatives can help you in giving your brand and digital space a new and more optimized look and content.
Applying SEO to your content opens doors for networks and other connections. Link building can help your website receive traffic, increase its visibility, and make your website a reliable source.
“SEO is a never-ending process,” says Jason Bayless, owner of BestSEOCompanies.com, a website which ranks the top SEO providers in the US. He adds, “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Being active in the digital space aligned to your competitors is one of the points why you should be more and better engaged in link building. Letting them and your readers know that you are an active part of the industry is the best way to get your brand in the circulation. Many direct competitors probably won’t agree to trade links with you, so your best bet is to be active in communities that will most benefit from your content. If you sell health and beauty products, you can create networks among beauty and fitness bloggers.
However, relying on SEO alone for getting your content out there is not the best option. It’s too risky to put all your eggs in one basket. Creating other channels where you can be reached is always a good idea, along with growing your email list of prospects.