July 15, 2015 Sid No Comments on How Do You Choose the Best Web Font?
How Do You Choose the Best Web Font?
As a good web designer, you know that the elements of a good website involve the right color scheme, a user-friendly and responsive navigation, and effective call-to-actions, among many other factors. And of course, the one thing that these elements share and that will complete the overall effectivity of the web design is the right font.
The best fonts for web design are those that make the text legible but do not attract attention to the font itself. Yes, certain words, such as the call-to-action, need to stand out, but the attention should be directed to the message and not to the font used.
How do you know if you’re using the right web font that works well with your web design?
Fonts for Web Use
First, make sure that the font that you have chosen is suitable for web use. Fonts specially made for the web allow web designers to control the aesthetic of the text, to add typographic personality to the website.
Here are some of the best web fonts you can consider, along with other ‘web safe’ fonts that are usually paired with them:
With limitless options of typefaces, you can narrow them down by identifying which are the ones that are optimized for web use. Google Fonts is a free tool you can use for this case; you can even see here the typical font pairings that work well with each other. Additionally, simple, web safe classics like Calibri, Georgia, Arial, Verdana, and Baskerville also make good typeface styles for websites. They are effective especially for call-to-actions.
The Right One for Your Website
As previously mentioned, the font used on the web design should not distract the reader from its true purpose of getting the message across. To achieve this, some of the important things to consider when choosing the right web font are:
- relevance to the content and context (header, body, call-to-action, etc.)
- font sizing
- line spaces
- appearance on all platforms (browsers, apps, mobile devices)
Aesthetic and Branding
Of course, above all the technical considerations when choosing a web font, always remember to incorporate the overall aesthetic of the website, as well as the look and feel of the brand or the personality of the website owner. And as a creative individual, don’t hesitate to play around and mix-and-match different combinations until you find the one(s) you love and will work best on your web design.