August 15, 2017 Sid No Comments on How to Outsource Web Content Writing
How to Outsource Web Content Writing
Web content writing for your business is not a one-time thing. There’s a lot of content to be written, and it is a continuous process. Your website copy needs to be occasionally updated; and if you have a blog, publishing fresh and relevant articles should be done often and regularly. This not only keeps your content fresh and relevant, but also to ensure that your website maintains a high ranking on search engines, as they frequently update their algorithms, which can greatly impact your business visibility online.
Aside from those, there are also a lot of other content marketing efforts you need to accomplish to ensure the success of your brand online. These are social media posts, sales and ad copies, and newsletters, to name a few.
And since we’re talking about digital presence, your content needs to adhere to best SEO practices to stay relevant and gain credibility. It involves researching for the right keywords and incorporating them into the content naturally, among other techniques. Imagine how time-consuming that would be, on top of hours of researching your topic and the writing process itself.
To put your undivided focus on improving and growing your business, you need to hire a professional writer to help keep your website content and blog up-to-date and to make sure you have an active online presence. A more practical and cost-effective way is to outsource web content writing to creative agencies that offer the service that suits your needs.
With different options and resources, let us help you get started to make sure you’re on the right track to getting the most out of outsourcing your web content writing tasks.
Where to Outsource Web Content Writing
You can find professional writers by searching online. Some have their own websites and blogs, while others you will find on freelancer and crowdsourcing websites. But the most effective way to find a professional writer that can provide you with high-quality work is through creative outsourcing agencies.
The Philippines is one of the countries leading in the outsourcing industry, including creative outsourcing. MicroCreatives is a creative outsourcing agency that offers copywriting, along with graphic design, web development, and animation. Outsourcing to specialist companies like MicroCreatives gives you the peace of mind that your project will receive utmost attention and priority, and that best practices are applied to provide you high-quality output based on your requirements and industry standards.
Furthermore, outsourcing to firms will not only provide you with a professional writer, but the service also comes with the latest software and tools as well as a project manager and quality assurance specialist that will make sure your project is on track.
How to Find the Right Writer
Another reason to go for creative outsourcing firms is for you to work with a writer with skills that best suit your needs. Other than writing well-researched and valuable content, among the qualities and skills to look for in a web content writer are:
- Familiarity with online content marketing and SEO
- Can write in the style and tone that matches your business’s and website’s approach
- Easily reachable and follows the scope of work and deadline
Our copywriters at MicroCreatives have written about various topics in different styles and tones. Many of our projects involve writing website copies and blog articles, assuring you that we have the knowledge and experience to write SEO-driven articles. We also have experience in uploading and publishing content on content management systems (CMS), such as WordPress.
Preventing miscommunications from happening is easy for us, as we can be reached through Skype and email, making sure that correspondence is well-documented. We also make use of project management tools like Asana and Toggl to organize files and keep track of timelines and deadlines.
Your Responsibilities as a Client
On our end, we take all the necessary steps for both sides to arrive at a deal that we can both agree on. Once you contact us, we will help you get started by sending you a project brief where you fill out your requirements. Based on your answers on the project brief, we then create a project proposal with different pricing setups – hourly, project-based, dedicated staffing. You can choose the pricing setup that will best fit your project.
Now you also have to keep in mind that in order to find the best writer for you, there are also things that you should secure on your end:
- Research – Get to know the company and its writers. Review their portfolio. We also recommend that you ask for a test write-up where you give a sample topic to the writer so you can see if it’s the writing style you’re looking for.
- Specific instructions – When inquiring or filling out a project brief, be specific in your requirements and be clear and detailed about the instructions and scope of work, as well as your expectations. Also indicate any technical skills you require, such as SEO writing and content management.
- Audience-oriented – We said that web content should follow SEO techniques, but don’t forget about your readers. They should be the top priority when choosing topics and hiring writers. Keywords should be incorporated naturally and the content should be useful for the readers.
Outsourcing your web content writing tasks to the right person may take time and is not cheap, but is the best option for your business and the investment is definitely worth it. Content marketing is crucial to generating leads and converting them into potential customers. It is just appropriate to take the time and effort to find the perfect outsourcing partner.
Your online success starts today. Contact us to get to know more about our team, our services, and how we can help your business.