July 13, 2017 John No Comments on Is Print Still Relevant?
Is Print Still Relevant?
If you type “print is dead” on Google, the top two results contradict each other. Columbia Journalism Review declared “Long live print.” Forbes, on the other hand, says, “Not so fast.” On our part, our answer to the question above is, yes – print is still relevant.
Nowadays, it makes absolute sense to focus all your efforts on creating content and gaining recognition in the digital space. A 2015 comScore report stated that digital media is rapidly close to becoming the largest advertising medium and more and more users now turn to their mobile devices for their shopping and entertainment needs.
But that doesn’t mean that traditional print has completely become irrelevant, it’s actually evolving. There are some things that digital cannot ‘kill’ or force to fade into obscurity. Traditional print practices can be applied to improve how we utilize digital media. For example: fact-checking. Its importance cannot be understated, and not just in the field of journalism, but as a basic tenet of business practice.
Many businesses nowadays continue to rely on print. Marketing and branding materials like business cards are essential in building networks with hundreds of clients and prospect consumers and flyers and banners in promoting sales, upcoming events, and new products. Brochures are used to give information about certain goods and services. Others go the extra mile by providing their audience a direct mail of their marketing pieces.
While the technological advancements can offer almost everything for everyone, we must come to ask why many businesses still use print as part of their marketing strategy. Here are some of the reasons:
Engagement and Networking
The amount of attention given by people to print materials is higher than what they give to websites and digital ads. This provides a much greater advantage in terms of converting your prospect audience.
Brands that have an established presence in magazines and newspapers provide a certain authoritative and bona fide feel to their prospect. Unlike brands and ads that we bump into online, print ads published on publications we see on newsstands are benevolently received. It’s because it’s more difficult and therefore more gratifying to get published on print periodicals than to get your brand name online. Magazines and other print periodicals that already have a following can also help brands reach a targeted audience as these periodicals publish print ads that are relevant to the interests that their readers have.
Brand Presence and Tangibility
Having a brochure or a flyer to hand to your prospect clients can be an easy ice breaker. It is much easier to communicate with your audience if they have something tangible in hand that supports what you are sharing.
Also, the existence of a print material has a much longer staying power with your audience than with its digital counterpart. It can be kept in many places and can be a constant reminder of your brand to your prospects in their daily lives. Digital materials usually aren’t read thoroughly and often deleted upon opening it in the email.
Having a brand and a business to maintain is hard and will surely need a town in keeping it alive. Whilst creating a life for your brand can be a tough and long-term responsibility, it is always rewarding. And when you choose to produce printed marketing materials, you are also choosing to help employment in the print industry such as publishers, printers, and people in the local newsstands who are tasked with sending your material to your audience.
Outsourcing for creative services can also help you in many ways. Creative agencies like MicroCreatives can help you with your brand’s creative needs, may it be for print or digital, and guide your brand’s success to what you envision.
“Throwback” is a popular term in the online world. And when everything is moving at a constant speed, nostalgia is what people crave for. Keeping in hand a piece of brand print can serve as a documentation and proof of brand’s progress and evolution.
Brand awareness is all about building connections. And the traditional way of getting your brand out there can still be as effective as the marketing contents you send out to the World Wide Web. People gravitate more towards print, and audiences are enthralled by the effort put into designing, publishing or printing, and receiving it by hand or at their doorways. It generates a feeling of being prioritized.
Apart from capturing the audience’s attention, print design services can also open a multitude of opportunities for your business and brand: a chance to have a deeper conversation, gain an in-depth knowledge about your customer, and create a following. All of these can be achieved through a page in a magazine, a delivery of brochures, and mail and hand-distributed flyers.