Logo Design Tips and Tricks for Bloggers
As a blogger, it’s a plus when you have your own identity, making it easy for the audience to distinguish you among other bloggers and identify your target as well as the type of content you create. Think of yourself as a brand. When you treat yourself as an entity that needs to sell, then it’s inevitable to work on a logo that will associate your brand to your content, mostly for association or recognition purposes.
If you search online, there are countless resources that all aim to help you create a logo easily, but having so many resources and inspirations can be overwhelming. If you’re already skilled in designing then this will be easy for you; but for those who need added guidance, here’s a checklist for personal branding and logo design to help you with the basics.
All About Your Target
Start by making sure your graphics piece is (mostly) about your audience. Designing a logo may need you to start adopting a designer’s way of thinking. When working for a client, you think of what their business is, what they need to sell, and who they need to reach. In this case, designing for your own blog entails thinking of who your readers are, potential clients, and the look you want to go for since these all work towards composing the main message you want to send across to communicate effectively.
Then, work on your blog’s aesthetics. After knowing who your target audience is, now it’s time to improve your blog’s look so looking at it would make you readers enjoy not only the content but also the layout and color of your page. Think of it as matching the look of your website to the thought of the content.
Lastly, create a mood board. Mood boards are arranged images, materials, texts, etc., that will work towards projecting a particular style or content in mind. A simple tool to help you create mood boards is via Pinterest. Collect images, color palettes, typography, anything that will identify with your audience and potential clients. In addition to being an image resource, Pinterest also has ready-made mood boards to offer if you aren’t up to making one yourself.
The Designing Part
After considering the tips and tricks provided above and having them down pat, it’s time to create your logo. In preparation, make sure that:
- the colors you will use will be applied consistently in your blog as well as your brand’s graphics.
- your graphics style is easily recognizable; with the same fonts and styles consistently used in all your content.
- your logo is clear and readable. Have a simplified version in case it needs to be reduced or shown at a very small size.
- your logo can be printed in one solid color (as much as possible).
Now, time to design! Determine the style for your logo; will it be simple and clean-cut or something a little bit futuristic? Look at existing logos found online to help with deciding the feel you want your logo to portray.
If you have a style in mind, next is to determine the colors you want to use. Keep it simple by sticking to two colors for starters, with one slightly more dominant color in addition to a secondary, more muted down color.
Then select two fonts, with one font to be used as the more recognizable primary font, and an additional, simpler secondary font to complement the main font. Now you’re ready to compose and arrange all logo elements together.
A good example of a perfectly executed logo design should be something like the one above, subtle yet eye-catching at the same time.
To make sure that your logo and personal brand go well together and fit the message and style of your blog, MicroCreatives is here to help! Contact the design team today to get started on your logo design, pronto! The team also offers copywriting, web development, and animation services. We’re open for questions if you have any!