[Infographic] Marketing Trends that will Dominate Social Media in 2018


This 2017, we witnessed how social media dominated the digital marketing industry with innovations of various platforms to accommodate the needs of marketers and advertisers. The changes and improvements in the last few years were dramatic that creative agencies and marketers had to radically reinvent their campaigns to keep up with the trends.


You can expect these trends to remain relevant and further improve this coming 2018. Make sure to effectively implement these social media marketing trends in the coming year!


Follow these tips and strategies and take a second look at your overall social media marketing plan before you start outsourcing digital marketing and content writing services.



Live Videos

In 2016, 81% of internet users watched more live videos than they did in 2015 and this is expected to rise. According to Research and Markets, the live video streaming industry is expected to reach $70.05 billion by 2021, from a mere $30.29 billion in 2016. Its compound annual growth rate (CAGR) is at an impressive 18.3%.


Moreover, reports indicate that ad views on live video streaming are growing by 113% every year. 78% of online media users watch live videos on Facebook.


These statistics clearly show that live videos will dominate social media marketing in 2018, with Facebook and YouTube as the leading social media platforms. Live videos continue to gain higher engagement rates on social networks, as it allows your audience to engage with you directly in real time.


Before you go live, make sure to promote your video event profusely to ensure audience attendance and participation. Don’t forget to test your connection as well since you don’t want your live video’s quality to drop in the middle of your broadcast suddenly. Remember that 90% of audiences nowadays cite video quality as the most important aspect of Facebook live videos.


Social Media Influencer Marketing

Social media influencers have carefully established their online presence and reputation through years of consistent hard work. They have thousands or even millions of followers that highly regard and trust their opinion of brands, making them an effective marketing tool.


A 2016 study reveals that influencer marketing generates 11 times more ROI than other digital marketing strategies. Furthermore, 71% of consumers are more likely to make a purchase based on a social media referral. No wonder 94% of marketers claim positive results through influencers.


When planning your 2018 digital marketing campaign, make sure that you have a budget allocated for influencer marketing. Choose the influencer that best represents your target market or buyer persona to leverage its power in convincing consumers to patronize your brand.


Visualized Content

Competition for audience attention will increase next year, as more brands and marketers continue to invest in visual content. Recent studies reveal that consumers retain 65% of information from visual content, while they only retain 10% of the information when they hear it.


Moreover, people follow instructions 323% better when they’re paired with illustrations than through plain text. This is why 74% of marketers use visual content in their social media marketing campaigns than blogs and videos.


This 2018, it’s time for marketers to consider working with highly talented visual artists and creative agencies to create compelling visuals and imagery. Visuals will help you get your message across more effectively.


You can repurpose and recycle already published blog posts and articles and create visual content from there, whether it’s an infographic or a short video clip. Entice your audience with beautiful images and illustrations.


Improved Social Media Analytics for a More Personalized Content

It’s the age of personalization, and marketers need to ramp up their personalization strategies beyond the customer’s first name. According to a Janrain study, almost three-fourths of online consumers get frustrated with websites when they are sent content that’s not relevant to them.


The same study further revealed that 67% of consumers would exit a website that asks for donations for political parties they dislike, and 57% will exit a website if they’re married and shown ads for dating services.


As such, social media platforms will improve their data analytics capabilities beyond engagement and conversion rates. Social platforms will provide brands and marketers more comprehensive data to help them reach the right audience with the right content at the right time.


Tightened Security

As social media marketing becomes more personal, so does the need for tightened security and privacy measures to protect its users from hacking, identity theft, and other online security threats.


In the US alone, 96% of online users fear hackers, and only 17% claimed that they are confident that their personal information is secure online. Another study claims that 89% of British internet users are concerned about their online privacy.


This 2018, social media platforms will increase their security and privacy regulations. As users are becoming increasingly concerned about the security of their personal and financial information, only the social channels that address these concerns will prevail.


On the contrary, the same Janrain personalization study revealed that 77% of consumers are willing to provide their personal as long as they are informed about how it’s being used to improve their online experience. Additionally, 57% are okay with providing personal information if it’s clearly for their benefit.


As marketers, you need to be transparent and inform your customers and prospects why you are asking for their information and how you’re going to use them. Trust is an issue that you can surpass for as long as your intentions are clear. Give them an offer they can’t refuse in exchange for their highly valuable information.


Virtual Assistant / Chatbots

Customers want instant results and it’s increasingly becoming more difficult for brands to address customer concerns on multiple platforms quickly. Enter artificial intelligence (AI) – chatbots and virtual assistants allow marketers to interact with customers in a timely and personalized manner. As expected, Facebook is never behind the trend. It’s preparing to launch M, an AI virtual assistant for Messenger that makes suggestions as you type and respond to messages on its own.


Virtual assistants are becoming increasingly common that 27% of consumers weren’t even sure if their last customer service interaction was with a human or a chatbot. It’s also predicted that by the year 2020, chatbots will power 85% of all customer service interactions.


In the coming years, you can expect software to be more innovative to answer the global need for virtual assistants. If you haven’t already, you should start experimenting with various chatbots that can help you offer fast and reliable customer service.


Final Words

Social media marketing will become more sophisticated in the coming years. Let’s face it, no other digital channel can offer the instant and personalized interaction that social networks do.


It presents so many opportunities for marketers to reach audiences, distribute and promote content, and build brand awareness. But as digital technology and trends rapidly evolve, so do marketing tactics.


Next year’s trends will focus on tightening online privacy and security, providing better personalization, developing more sophisticated data analytics, and producing visual content and live videos.


Start planning next year’s marketing campaigns and stay ahead of the trends. At MicroCreatives, we focus on staying on top of digital advancements that can help our clients be where their customers are and provide the optimum user experience.