Photography in Packaging: Draw Inspiration from These Smart Designs

I don’t know about you but I can be a sucker for good packaging. Since it’s the first thing you see when considering on buying or using a product, it makes sense for manufacturers to up their game if they want to stand out.


Nowadays, graphics and illustrations aren’t the only ways to go; some designers have been using photography for a more current and clever packaging design.


Below are examples of products that utilize photography and design to add a bit of flair into each product’s packaging. Here are the top three products in my book:



Sprout baby food

Specializing in organic food, Sprout’s baby food packaging makes use of a garden or plant-based theme to emphasize the freshness of its products. It might not be common knowledge but baby food market can also be competitive just like any other food product available out there! The brand’s packaging design was by London-based agency Springetts Design Consultants and won in the Packaging Design category of the A’Design Awards 2013. Cute!

Sprout organic food

Matsu organic wine

Matsu’s organic wine packaging is as smart as it gets. Designed by Moruba, a Spanish graphic design studio, the packaging for the organic wines embodies Matsu’s wine trilogy: El Pícaro, El Recio and El Viejo, cleverly portrayed through the portraits of people who have devoted their lives to the winery for generations. The photographs used for the packaging were shot by photographers Bèla Adler and Salvador Fresneda.

Matsu wine

Hatziyiannakis Pebbles

Hatziyiannakis Pebbles are perfect for those who have a sweet-tooth! Known as the Greek sweets that resemble smooth rocks or pebbles, Mouse Graphics certainly played it well with the packaging that certainly made these tasty pebbles look more appetizing. The packaging offers an irresistible look into what the sweets look like with an interesting “cross-section” photo of each pebble type.

Hatziyiannakis Pebbles

Do you know any other packaging with clever use of photography! Share them with us in the comments!


Would you like to work with photography on your products as well? Look no further! MicroCreatives is a design agency based in the Philippines that offers creative services that fit your needs. Our talented group of ‘monsters’ can work their magic into your awesome brand and products! We usually work on purchased stock photography and product shots provided by clients, but our team takes good product shots, too! Get in touch with us to know more.