The Power of Good Graphic Design in Digital Marketing


In the days of yore, businesses heavily relied on print design for marketing purposes. However, as technology has rapidly advanced in recent years, people are becoming increasingly dependent on their computers, handheld devices, and smartphones for their day-to-day activities.


That’s not to say that print design is dead. Rather, marketing has largely shifted to digital, and consumers are now more visually inclined than before.


Then again, in today’s digital landscape, the attention span of the average web user is now shorter than ever—shorter than that of a goldfish, which has a 9-second attention span, as human beings can only maintain focus for 6.8 seconds. That means that you have barely 7 seconds to grab the attention of your audience.


Good graphic design is very powerful in digital marketing. Not only does it represent a brand and reflect company culture, but it also transcends the brand message to consumers.


Visuals are more than just about making a great first impression. Before you outsource graphic design services, it’s important that you understand how powerful graphic design is in digital marketing.



It establishes your brand identity.

Good graphic design strengthens your brand and builds trust with the consumer. It allows consumers to know who you are and the values you stand for. Your design or logo can play a big role in establishing your identity both offline and online.


This is why 67% of small businesses are willing to spend up to $500 for a logo, while 18% are willing to spend up to $1,000.


In fact, according to 60.8% of marketers, visuals are considered integral to the success of their overall marketing strategy.


It increases brand awareness and retention.

Increasing brand awareness is one of the primary goals of a new business. Even established businesses constantly create strategies for brand awareness and retention.


So, it’s important to invest in a graphic design that can help your target consumers remember your brand. After all, studies show that colors can lead to better memory, thereby increasing brand retention.


Another study indicates that people retain 65% of the information three days later when it’s paired with an image. On the other hand, people will likely remember only 10% of the same information three days later when it’s not associated with a relevant image.


If you want people to remember your brand, make sure that your logo and other visual collaterals can wow your audience while conveying your brand personality.


It gets people’s attention and sets you apart from the competition.

A beautiful design can help you make a good first impression on your audience. Research reveals that it takes approximately 50 milliseconds to assess visual appeal, which means that an average person can decide whether or not they like what they see in less than a split second.


Furthermore, 94% of web users will leave a website due to poor design, while only 6% claimed to reject a website for poor content. Even if you have highly valuable content, if it’s not presented in a visually appealing manner, then you will still fail to convert website visitors into subscribers or customers.


What happens when they leave your website? They’ll head over to your competitor’s site, which most likely sports a better graphic design.


Set yourself apart from your competitors and make sure to partner up with a graphic design outsourcing company that can deliver optimum results.


It increases the perceived value of your business

Great graphic design will make your company seem larger than it actually is. It can increase the perceived value by showing potential customers and existing customers that you’re investing in professional design services and working hard to offer better services.


According to Steven Bradley, author of “Design Fundamentals: Elements, Attributes, & Principles” and “CSS Animations and Transitions for the Modern Web,” human beings perceive beautiful things as being better, regardless of whether they are better or not.


It also helps in converting prospects into actual customers. When your visuals wow potential customers, it encourages them to buy. Think about it. How many times have you chosen to purchase an item over another simply because it looks nicer?


It engages different communities.

Good graphic design is crucial for brand engagement. A study reveals that 38% of consumers will stop engaging with a website if the content and layout looks unattractive.


In general, social media posts that contain images produce 650% higher engagement than regular text posts.


Specifically, Facebook posts with images get 230% more engagement than those without. On Twitter, tweets with images received 150% more retweets than those without.


Additionally, a BuzzSumo survey found that articles or blogs that place an image once every 75 to 100 words received two times more social media shares as articles with fewer images.


When creating visuals, consider your target audience and buyer persona. What colors, illustrations, or typography will resonate with them stronger? What kind of images will they be more likely to engage with and share?


Wrapping Up

Before you outsource graphic design services, make sure that you understand how powerful visuals can be for your brand’s success.


Remember that the power of graphic design is not just limited to digital marketing, but works the same way for print design whether it’s a simple flyer or a billboard on a high-traffic highway.


A recent study shows that the visual IQ of human beings is rising faster than any other form of IQ. That means that if you want your brand to resonate with your audience, you need to do it visually.


Partner up with a professional graphic design outsourcing agency that can help your brand stand out and reap larger than life results.