Guide to Outsourcing Copywriting

Did you ever consider outsourcing your writing requirements, such as creating blogs, articles, website content, and ad copies? Do you know the skills to look for when hiring a professional copywriter? It takes more than being a skilled writer. A good copywriter is equipped with other skills a professional needs to perform well in the copywriting business.


Having an exceptional writing ability does the job. But let us tell you more about these other skills a copywriter needs to thrive in the copywriting industry and foster good client-staff relationships.


Communication Skills

It is a given that writers can communicate well with the audience through the power of words. But aside from that, professional copywriters should also have communication skills that allow them to foster relationships. Just like any other jobs, an essential part of being a professional copywriter is to build relationships, with both the clients and colleagues. Here at MicroCreatives, our copywriters work not only with the clients, but also with designers and developers, thus good communication and collaboration skills are a must.


Mental Toughness

Having mental toughness and a thick skin helps copywriters cope especially when their work receives negative feedback or is ignored. Not all of our work will be praised and our colleagues, superiors, and clients will have their own opinion and criticisms about it. A professional copywriter takes the judgments as constructive criticisms that help shape them as effective copywriters. Professional copywriters are tough and don’t take things personally. One should understand that the criticisms are directed to their work and not to them as persons.



A copywriter deals with a wide range of topics and purposes. Our copywriting projects at MicroCreatives range from informational or technical writing, web content and promotional copywriting, to creative writing. It’s important that a copywriter can cover a wide range of topics and write in different approaches.



Since a copywriter is going to be writing copy for different topics, there will be times that a certain topic doesn’t interest them personally, or it’s something that they know nothing about. Ironically, it’s their job to make the copy sound interesting and engaging. Professional copywriters deal with this by putting themselves in the shoes of the topic’s target audience and think what would excite and persuade them. The passion for writing makes researching and infusing enthusiasm on the copy easy.


Where to Outsource Copywriting

Now that you know the important skills that a professional copywriter should have in addition to exceptional research, writing, and copy-editing skills, we’ll tell you how and where you can outsource copywriting so they are handled by professional copywriters with the right skills.


The most effective way to find a professional copywriter who will provide you with high-quality work is through creative agencies that offer outsourced services, including copywriting. The Philippines is a leader in Asia when it comes to outsourcing services, including creative outsourcing.


Outsource your copywriting projects to specialist companies like MicroCreatives to ensure that your project will receive utmost attention and priority and are handled by skilled and knowledgeable experts. Not only will you find the right professional writer, but creative agencies also provides the latest software and tools and a project manager and QA specialist that come with the service.


How to Get Started

On your end as a client, you also have some responsibilities in order to make sure that your projects are assigned to the right reliable people. Keep in mind the following:

  • Research – Find the right company. Review all the companies in your shortlist; get to know them and their writers. It is best to review their portfolio and ask for a test article so you can assess whether it is the writing style you’re looking for.
  • Know the Specs – In addition to unlimited possibilities for a topic, copywriting projects also have different purposes, published on different platforms, and for different target markets. Know what you are looking for and be specific with your requirements. Help us help you.

Contact Us

Contact us today! Let us know what you need and we’ll help you come up with content that will work best with your requirements. Fill out our contact form and we’ll get back to you with a project brief. When filling out the project brief, be clear and detailed with your expectations, instructions, and scope of work. If you are looking for someone with a specific skill such as SEO or keyword writing and knowledge with CMS, keep in mind to indicate it as well.


Send the project brief back to us along with any further instructions and concerns. We will get back to you with a formal proposal containing the timeline and pricing setups – hourly, flat-rate, dedicated staffing – you can choose from. We take all the necessary steps for both parties to arrive at an agreeable deal.


Upon your go-signal and necessary documents have been signed (including terms and conditions and pricing agreement), we’ll get started with the project. A point-of-contact, usually the creative director and team leader, will be in touch with you through email or Skype to update you of the status and for constant correspondence to keep you updated of the creative process.