October 10, 2014 Sid No Comments on Unique Business Cards Make Good First Impression
Unique Business Cards Make Good First Impression
Everyone would agree that the world is filled with creative geniuses who produce breakthroughs not only in the art scene but elsewhere. Problem is, not every one of them has the shot on something big. Why? Because they are not noticed.
Most of us tend to think that we can solely rely on our talent to take us to somewhere larger than our dreams – to take us to a reality that we have once thought of as a pigment of our imagination. But then again, the world is evolving, and with evolution comes the natural way of life: competition; survival of the fittest; being seen; and yes, being remembered. You may argue, “Siddhartha Gautama did not think that his legacy will go on and on, without even marketing it, right?” or say that “Jesus Christ just had followers, so maybe I should reach out like how he did?”, well, reality check: our world is filled with people like you, sometimes almost identical, so how do you stand out then? You may have the words of Gautama, or the deeds of Christ, or both, but what are the gives if the world doesn’t even know you exist? Do not rely on social media alone – you must be on the ground and should be handing out something that will wow them without overwhelming them – a business card.
“Oh that’s so old school,” or “Do you live under a rock?” some might say, but believe us when we say that even these old techniques still get people interested. Business cards are basically mini post-its containing your immediate info: full name, designation, numbers, e-mail addresses, business addresses, to name some. You give them out – giving off a subliminal message to call you, ask about your services, or show just a little bit of interest in your business. But in a sea of cards given on a day in one conference, how will yours get noticed? Here are some dos and don’ts:
1. DO NOT GIVE TOO BIG OR TOO SMALL BUSINESS CARDS. Some cards intimidate its recipients, while others go dizzy reading on some small and forgettable piece of special paper. Try to use or find a modest and ample size for your card. It doesn’t need to be a different shape, but it should at least contain all your details without giving the recipient a hassle. Small details like these kill the cat, so make sure to note this one.
2. SHOW YOUR COMPANY’S LOGO. Whether you are a start-up business, or whether the company you’re representing is a veteran in the field, always show where you’re from in a way that is not forgettable or not glare-ish. A company logo will be its emblem, its representation, so in your business card make sure to place it in a prominent spot on the correct size. Not to small, not too big, and of course, catchy enough.
3. MAKE SURE ALL THE INFORMATION NEEDED IS RIGHT THERE. Always note that all the information that they need is right there. Nope, they don’t need to know your birth sign, or your birth stone. What they need is your business info. Be smart enough to only give your work phone until you’ve created some sort of a comfortable working relationship with your client before you give out others, and make sure that everything is correct and proof-read to point. They will call you once you’ve piqued their interest, and a wrong number could give them the hassle that will make them lose that minuscule of an interest. So get things right and get the things that are important.
4. BE INNOVATIVE. “Nooooo, it should be on landscape!” That’s not always the case. You may play with the layout of your business card, but take note that it should still be professional. Think of ways to spice things up and catch the client’s interest through the card, but don’t make them think that you’re trying so hard. A dash of innovation shows creativity, and your prowess to think of better ways to make things work – but too much makes it look as if you’re playing all your cards and betting all you have without a little assurance, so just a finger will do for this one.
Anyhow, whatever is your take on this – just make sure you won’t overdo it. Otherwise, all these tips will lose their magic, and maybe you’d go back to your plain nobody self.