Why Clickbaiting is a Low Form of Copywriting

For every writer out there, one of the main objectives is to capture your audience’s attention to read your work. Nowadays, we see a lot of content in social media sites that have been shared with the titles such as “Interesting Discovery In A Place in A Country – You Will Never Believe What…” Glove and Boots from the Glove and Boots blog and Youtube channel has shown us the mechanics and technicalities of clickbaiting, as well as why it isn’t effective.

Effective titles or catch phrases are usually the only way to get an audience attention if the content is made for websites. Lately though, there is a trend in capturing the attention of readers in order to make articles deemed as ‘viral.’ This is where clickbaiting comes and is a cheap way to make readers click an article online. Clickbaiting is bringing in false interest or exaggeration to an article that is not more than the ordinary in order to gain clicks or draw the attention of people into actually reading content. Common misleading titles usually use proclamation tactics such as “the best thing you will ever see…” or “you will not believe what happens next…” Once readers realize the hype that was stirred by a seemingly innocent, yet interesting headline, negative responses usually ensue or some will post it in their own social media platforms to engage a bigger audience such as their own friends to be baited as well into reading the article.

There’s nothing really wrong with attracting readers into reading content of the World Wide Web, but the idea of toying with emotions and using hyperboles to gain interest is a lazy form of copywriting. It does not benefit the writers creating content for it, and the readers aren’t gaining anything but mediocre content.