March 17, 2020 admin Comments Off on [Infographic] 11 SEO Copywriting Hacks Guaranteed to Deliver Results
[Infographic] 11 SEO Copywriting Hacks Guaranteed to Deliver Results
In the earlier years, improving your ranking on the search engine results page (SERP) was a matter of inserting as many relevant keywords and calling it a day. After Google’s implementation of RankBrain, the search engine now rewards content that goes beyond matching search queries and instead provides authoritative knowledge on the topic.
Given this development and the several others that followed, search engine optimization (SEO) has gone beyond being a set of methods to rank better on search engines to its current form: a more dynamic and specialized writing style.
SEO copywriting is vital for your brand for two reasons: creating valuable content for your target audience while hitting all the requirements to land your page on the top spot of the SERPs.
SEO Copywriting Hacks That Work
Let’s delve deeper into a few tips that can help take your content to the next level for both your ranking and your readers.
1. Know your audience
Writing for the general audience may be ineffective in driving traffic to your site. Your content must be purposefully written for a specific group.
Nailing down the details of your prospects—their demographics, online behavior, needs and wants, motivations, and so forth—makes it easier for you to envision the right copy that best addresses their concerns and, therefore, convinces search engines of your page’s credibility.
2. Create a clickable table of contents
Once you have headings and subheadings to draw your reader in, make their search for information easier by adding a clickable TOC at the beginning of long-form content, such as eBooks.
Not only do they get an overview of the article immediately, but they can click through to the sections most relevant to them. Plus, Google sees this as a good user experience, therefore boosting your rankings.
3. Write powerful headlines
Your prospects are using search engines to look for content that will help them solve a problem or satisfy a need. Engaging headlines or title tags not only tell them that your page has what they’re looking for, but also draw them into clicking through by standing out from the rest of the results. The more clicks your page gets, the more likely Google will move it up the SERPs.
Titles are the first thing prospects see on your page. It also serves as one of the many elements up for consideration when ranking on the SERPs. Crafting a title that catches the user’s eye, while telling them what this piece of content is about, is vital in driving traffic to your page.
- Add numbers: Figures can represent authoritative data or a quantified amount of valuable information. It’s no surprise that headlines with numbers tend to get more clickthroughs.
- Avoid lengthy titles: Getting straight to the point lets your audience know what your content offers exactly without boring them. It’s recommended to keep it between 12 to 18 words, as these get better engagement, especially on social media.
- Use power words: Aside from giving the facts, you need to use emotionally-charged or action words that push users into reading your content. Leaning on a sense of urgency, an emotional response, or even the feeling of empowerment can make a difference.
4. Use effective meta descriptions
Meta descriptions are the snippets of text that appear on the search results below your page’s title. Ideally, this snippet shouldn’t be any longer than a tweet and contains the target keywords for your content. The best meta descriptions are ones that give users a preview of the content they’re about to read while compelling them to pick your page over the rest.
5. Write a compelling introduction
A compelling intro gives your readers a taste of what your content is all about, making them interested in the rest of your piece. There are many approaches you can take: leading with an anecdote, asking a question, or even using a framework of agreeing with a problem, promising a fix for it, and previewing the solution (also known as the APP Method).
6. Use engaging headings
Readers on the internet often skim articles to decide if they’re worth reading in full. Headings and subheadings serve as signposts for what they can expect from your content. Effective headings and subheadings are structured liked mini-article headlines, making readers curious and providing a faster way for them to locate the information they need.
7. Create optimized and riveting content
Google’s AI system, RankBrain, focuses on striking a balance between expertly using keywords and writing quality content for your readers. Optimized and compelling content goes beyond simply providing accurate information to your target audience and throwing in your keywords, though.
Providing valuable information in a way that keeps them scrolling further, all while inserting your keywords that aren’t sticking out like a sore thumb, is what sets good copy apart.
8. Strategically insert the right keywords
Finding and inserting the keywords that work best is a matter of selecting ones that are most relevant to the brand or product/service and the readers. Aside from the ones that your target audience is likely to search for, related, secondary words may also help the search engine better categorize your content and aid in pushing your rankings up.
Given that both users and search algorithms have long frowned upon keyword stuffing, it’s crucial to insert keywords as strategically and as naturally as possible.
A single keyword should be used 2–5 times on a page, with each page or blog post having one associated targeted keyword. Additionally, using related thematic words with your keywords helps boost your placement in the SERPs.
9. Balance text with media
No matter how good and informative your content is, walls of text are guaranteed to make a visitor leave the site. Using images, videos, and the like to break up your text provides better user experience, enhances the quality of the content, and lowers your bounce rate.
They also increase the quality of the article by making it more engaging and can add more information and value to your content.
10. Leverage “Bucket Brigades” in your content
“Bucket Brigades” is the term for phrases that force the reader to move to the next line of text to finish the thought presented. Examples of this are:
- Here’s the deal:
- You might be wondering:
- This leads to…
- Picture this:
This technique makes your copy more dynamic and helps keep site visitors on the page longer. This is also best employed in sections that may seem dull or less attractive.
11. Add credibility with backlinks
As Google tends to reward pages that present more authoritative and related content, leveraging links can make all the difference. Embed them into relevant anchor text that can help your visitors find what they’re looking for. Crafting anchor text to contain persuasive or fascinating facts related to your links is also a must.
Link building is one of the most reliable ways to build your page’s credibility. It provides your readers with more valuable insight (sometimes from your other blog posts and content) and raises your authority on your selected topic, making it easier for your content to rank.
Working Smart with SEO Copywriting
There’s no fooling Google these days: it’s either you provide excellent content with the right qualities and enjoy a top spot in the search results, or lag in the SERPs by sticking to ineffective or outdated techniques.
At the core of SEO copywriting is providing your target audience with content that has their best interests at heart. With these hacks, your brand is closer to improving your relationship with your prospects, boosting your rankings in the process. For content that goes above and beyond, MicroCreatives provides creative writing services for any business.