Using Icons in Web Design

Icons are used to represent and launch an application or an action. Other than working as a link that redirects to another page, it can also work as an interactive cue that helps page visitors find their way through the page/design. Icons come in a lot of shapes, sizes, and colors. Go through the pointers below to learn how you can fully utilize an icon’s power and use it to provide additional aesthetic value to web design.


Visual Interest

Who wouldn’t want their web page to be interesting right? Keeping your page interesting and updated ensure better organic traffic, and you can even expect people to stay on your page longer. A study states that users only stay an average of a little less than a minute on a website. You have to use that extremely short time allowance to make an impact and capture the visitor’s interest with just a simple image, a couple lines of text, and smart design. Use fun icons to provide ‘pizzazz’. Use a simple yet aesthetically pleasing icon to draw the readers’ eyes to important content.



Icons aren’t just restricted and placed on specific parts of the website to encourage user interaction. Use the icons smartly and they can work as the primary element that causes interactivity. Use of iconography that moves with parallax scrolling activates interesting interactive design. Add flair with images and fitting background. These elements can be used to present and support a narrative or process.



Use of animated icons instead of static ones can add more personality to the web page. Do this sparingly, though. Animation is great especially when the movements aren’t too fast, too slow, and rigid. Find the sweet spot between fast and slow to make your animation work just fine.



Icons work well when presented in bunches. Icons grouped together can present a context, especially with icons that are unique and conform to the overall branding. This concept usually applies to icon packs. They can also represent a group of ideas, like how they were used in the MicroCreatives website.


Combine with Trends

Trends play a big role in design and with icons, it isn’t any different. Icons are but one part of a design strategy and for them to work for you, pair them with another trendy element to create something that looks contemporary. When you have a set design style in mind, create icons that will match the style.


Twist to Standard Icons

There are some icons you can really change and play around with and some you just don’t change the standard design. Some of these icons include those of social media, navigation, search, and the shopping cart for e-commerce websites and the like. With these icons, you can play around and experiment with color and style to fit the website’s theme. Try something that’s never been done or only a few has done. Your icon design should be unique enough to attract attention but recognizable enough so users know what the icons should do.


More often than not, not much thought are put into designing icons as they are only elements of the overall design. However, well planned and executed iconography can become the most interesting part of the design.


Reference: design shack