Things to Consider in Using Icons with Web Design

Icons, dubbed as a common visual language, are small graphical elements used to represent anything you wish it to be. Designers often resort to including this in their work to not only improve visual interest, but to provide functionality and feedback as well. As it is capable of a number of functions, such as grabbing a user’s attention better and allowing us to communicate an idea quickly and effectively, learning about its other potential uses is always a good idea. Thus, if you are planning to start adding icons to your website, you may want to have a look at the pointers below to ensure that you make the most out of this amazing feature.


Add visual interest

No matter how interesting it may be, a design can still fall short of becoming a breathtaking landscape. This then is where icons come into play. As they are capable of enhancing content, they also provide additional information with a single glance, even piquing the interest of users to interact with it. Choose icons wisely and find the perfect fit for your website’s design principle.


Consider design principles

In making use of icons, you should first consider the design principles that you are working with. Icons are a wonderful addition to your space, but they won’t work perfectly well if you add them mindlessly. Remember, these graphical elements work best on spaces that have decorative and fun design principles, while those with simpler designs, always require more attention in finding the right one that won’t look too off. Otherwise, you can use widely recognized and simple icons that have already established a general idea.


Be recognizable

Just like a magnifying glass is easily recognized as a search icon, you should gear your website with these life-mimicking images that do not require labels to understand the function. Keep in mind that an icon that cannot stand alone without a label falls short of being an effective design element. Thus, when selecting an icon, always check on its recognizability and ask yourself if it is really worth using or is it only going to stir confusion.


Enhance functionality

More than leveling up your website’s visual game, icons work best as functional tools. So, be sure that the ones that you use are able to not only add glamour to your site, but represent something functional as well. The most common and useful functions of icons are bullet points and tools to structure content, but anything that enhances functionality is a good use of these graphic elements too.


Create interaction

Another amazing power that icons hold is the ability to encourage user interaction on your site without directly interacting with the icons themself. Rather than confining them on specific parts of a website, pair it up with parallax scrolling and activate an interactive design that will keep users entertained and amazed. This is also an excellent way of presenting and supporting a narrative or process without sacrificing user satisfaction for content.


Animate your icons

And if adding static icons do not seem to be enough for you, animate them! Have your animation ideas relate to the icon itself and turn a seemingly dull icon to a lively and engaging one. The icons on the MicroCreatives website make use of this amazingly. Go check it out!


Form clusters

The same way that seeing things aligned and sorted perfectly gives off a feeling of satisfaction, seeing clusters of complementing icons is a treat to the eye! You can either have them spice up your design or make them function as actual links, the possibilities truly are endless.


Combine with trends

While icons can stand out and grasp the attention of viewers, it still ought to match the website’s design. And with trends shaping regular updates done on websites, choosing an icon that can adjust and fit itself is a perfect choice. After all, semi-realistic and life-mimicking icons aren’t excluded from joining the trends.


Tweak it to match your style

When it comes to using icons, sacrificing usability for a new design is always a big no. However, adding your own style to it to liven it up is definitely a better option. So, go ahead and change its color, tweak its shape, or have it drawn your own way. Be as creative as you can without falling too far from what it originally was. This way, you can have standard icons easily become part of your design while adding your business’s own identity to it.


Icons may not be the sole element to enhance the user experience, but they definitely contribute to a website’s overall design. And although they are often overlooked, the fact that it can be used in a number of ways remains the same. The moment that more attention is placed on it, the chances to reap the rewards of a well planned and executed iconography become endless.


So, if you’re looking into livening up your website with the newest trends and hyping it up with amazing icons, the monsters of MicroCreatives are your best partners for the job! With graphic designers, animators, web developers, and even creative writers, you can have a full upgrade of your business’s website. Reach out to us to learn more about our services.