March 24, 2020 Anna No Comments on 5 Facts Every UX Designer Should Know
5 Facts Every UX Designer Should Know
There is no one answer when it comes to the question “What makes a good UX designer?”. However, there are, of course, a number of ideas that every UX designer ought to know to be able to provide a better user experience and most, if not all, places the need to be user-centric as the focus. To develop a further understanding as to what you can do to develop a UX design that is not only beautiful but user-centric as well, have a look at the pointers below.
USERS ONLY SEE AND FOCUS ON WHAT THEY WANT
Web users are not likely to explore the entirety of your website, thus, hidden functions and surprise features are not really necessary. Moreover, now that numerous pieces of information can easily be found online, users have become less focused and unlikely to read your content if they do not find it appealing. With humans having a short attention span, taking into account factors that help in gaining the attention of users is important. Among these are the use of color hierarchy, applying contrast, limiting the use of lines and boxes, and using the right amount of typeface. By adding more weight to the color of information with greater relevance, color hierarchy makes identifying important information faster and easier for users rushing to find answers. As for the use of contrast, it enables users to direct their attention more to what is projected to be the information of a higher degree. When it comes to the structure of your content, lessening the use of lines and boxes will avoid making your website look cluttered and disorganized. Lastly, limiting the typefaces that you use to not more than two simplifies and reduces the chance of your website looking too crowded with information. While of course, you can always utilize font families in cases where two typefaces are not enough.
USER EXPERIENCE IS AFFECTED BY OTHER FACTORS
Your website’s design isn’t going to be the only thing that will attract and engage your users to enjoy what you offer. Other factors, such as branding, the content’s usability, and the website’s loading speed will help you in keeping users on the site and navigating through the features and information present within it. With this, simplifying the website’s interface while staying consistent with branding will help them fulfill their purpose of visit without much hassle and at an even faster time to even generate better user satisfaction.
PREVENTING ERRORS IS BETTER THAN FIXING THEM
More often than not, users hate encountering errors when navigating a site. But other than having a site crash before them, feeling that they are the ones who caused it disappoints them even more. To avoid setting up your users for this kind of frustration, strive to keep your website error-free. And whether users register their complaint or not, always look into all the possible loopholes of your work and have issues resolved right from the start to avoid further problems. After all, preventing errors from arising from the get-go is always better than dealing with it only when it pops up. Be inept and deliver a quality website that your users will enjoy or else you’ll find your site at risk of users taking off quickly because they are left frustrated and unsatisfied.
LESS IS MORE
No matter how grand the features and how intricate the functions are on your website, most users will not express their interest in it as most of them would just learn what they will be needing to finish their task. They will enter your website with little to no understanding of how it works and will have to learn everything as they go. To avoid frustrating your users throughout this process, steer away from using overly complicated designs and only be creative while taking into account what users have grown accustomed to. Have an easy-to-navigate interface and ensure that purposeful animations used are able to load in not more than 500ms. Otherwise, it could be considered as an unnecessary distraction. Guarantee that everything else in your website loads in less than two seconds to acknowledge that users do not have a lot of time to wait for your website to provide them with the information that they are looking for.
FOCUS SHOULD BE ON YOUR AUDIENCE
Knowing your audience is considerably the most important factor when it comes to designing a website. To do so, you should learn what your audience wants and needs to see. This then entails extensive research on how you can create a UX design that will be able to satisfy your audience. After all, being able to satisfy what your audience is looking for is not only crucial, it will enable you to add more value to the product in focus as well. Mistakes in this part of the process are often connected to the false-consensus tendency that makes designers assume that the users they expect are similar to them and that they will be able to follow the path that they have predicted for them. The reality though is that they will only learn what they need to without looking into the other features. They are driven by their knowledge to be as intuitive as possible in seeking what they ought to find. This then places in perspective the need to adhere to standard navigational patterns as well as web design practices to make navigating easier for them. Conducting usability testing is also a great approach to checking how your target audience sees your project. Placing these in consideration then guarantees that a user is geared towards satisfaction over a website that is useful and easy to navigate.
While it is important to know these facts, putting them into practice is an even better way of promoting a user-centric approach in UX design. Would you like to revamp your website following these pointers and more? Reach out to us at MicroCreatives, and our web developers would be more than delighted to help you boost your business’s website to a whole new level.